Taking Your Brand International
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 29 March 2021
⏱️ 18 minutes
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| 0:00.0 | Hi everyone, I'm Jennifer Yuppes Blundell and welcome to the Startup's CPG podcast. |
| 0:10.7 | If you're new around here, we're a community dedicated to helping young CPG brand succeed. |
| 0:15.7 | We do this a few ways like giving access to phenomenal resources, like our guest today, Mary Allen, who has expertise |
| 0:23.0 | in taking brands global. |
| 0:24.9 | She not only advises brands in this space, but she's done it herself. |
| 0:28.9 | She has taken her brand, Savvy Green, a line of eco-clean detergent products internationally. |
| 0:35.1 | Listen in as Mary dives into what brands and products should be thinking about |
| 0:39.5 | expanding internationally and resources to help you on the journey. Well, hi, Mary. How are you? |
| 0:46.4 | Great. Hey, Jennifer. How's it going? Pretty good. So at Startup CPG, you are the go-to for |
| 0:52.4 | global business development knowledge and resources. So I wanted to |
| 0:56.6 | capture your knowledge for our community, you know, help them perhaps expand their horizons |
| 1:01.7 | or actually consider having a global footprint for their brand, which can seem daunting to some. |
| 1:08.9 | Definitely, but shouldn't be. But before we dive in, I wanted to |
| 1:13.0 | acknowledge that this business is in your blood and you come from a family of grocers and have been |
| 1:19.5 | eyeing merchandise, really, since you were a kid. That's true. Yeah, I grew up in Jacksonville, |
| 1:23.6 | Florida. My dad owned the local grocery stores. so I grew up around food and entrepreneurship. |
| 1:28.3 | After college, a Florida department store hired me as a buyer. |
| 1:32.3 | Two months later, I was in New York City buying women's jewelry and sleepwear. |
| 1:37.3 | I moved on to a larger department store chain, buying and eventually a VP of merchandising for housewares and consumer goods, with extensive |
| 1:45.7 | travel to Asia, sourcing and developing items for the chain, things like palm trees on plates |
| 1:51.5 | and flamingos on glasses. Anyway, millions of dollars in sales and thousands of container loads later, |
| 1:57.7 | I was ready for a change. Did you say you went back into the natural food product area, right? |
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