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All of a sudden you saw beer volumes, beer volumes, beer volumes, wine volumes kind of fall off a cliff.

Most of the major beer companies have lost about 10% of volume in three years.

Hello and welcome to the Barron Streetwise podcast. I'm Jack Howe. And the voice you just heard,

that's Bill Shoefelt. He is the founder of a company that's selling a tremendous amount of beer right now and very little alcohol.

The company is called athletic brewing. And it is not publicly traded, but it's part of a broader trend that's affecting many publicly traded companies.

That trend is less boozing, especially among the young.

We're going to touch on that this week and dig deeper into it next week.

We'll also say a few words this week about earning season and why the upside surprises,

which are hardly ever really surprising surprising actually look this time around a

little surprising I am drinking on the job mine is a non-alcoholic beer

which I guess means it has to be below half a percent. I know at the

store, they still ask you your day to birth, even though it's non-alcoholic, and I look 100.

So this particular beer from Athletic, this is called Witts Peak, and it says it's a Belgian-style

white, and I am not a beer reviewer. I'm not

an expert. I couldn't tell you about the notes or the hops and the, you know, the citrus and

whatever. But it tastes like a crafty, serious beer that the beer people would be into, right?

In other words, it doesn't taste like corn water, like I feel like non-alcoholic beers in the past have tasted.

This is kind of a new category and it's selling very well. And we're going to hear from Bill

about how he had the idea and, you know, the market he was trying to serve and what the growth

has been like and what he sees as the future opportunity. Jackson,

...