there's a difference between management and marketing, right? So reputation management is making sure that

your reputation stays good and that you're replying and responding to people that are reviewing you,

whether it's good or bad, which is absolutely critical. You want to make sure that you're managing

your reputation online so that nothing negative comes up. And if it does, it gets buried very quickly,

you know, all that kind of stuff.

But reputation marketing, I think that's more of a proactive approach, which is, I think reputation marketing has to go hand in hand with SEO now. This is the Home Service Expert podcast with Tommy

Mello. Let's talk about bringing in some more money for your home service business. Welcome to the home service expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields,

like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.

Now, your host, the home Service Millionaire, Tommy Mello.

Welcome back to the Home Service expert. Today I have a guest as an expert in the search

engine optimization. His name is Bradley Bender. He does online lead generation. He's known for

business scaling and brand building.

He's a contractor publicist, PR marketing, and lead generation specialist, contractor media

from May 2017 to present. He's the co-founder of semantic mastery, which we're going to be

talking a lot about today from 2013 till now. He also owns a

marketing company called Big Bamboo. He does online lead generation specialist BP marketing and

consulting from 2011 to 2012. And he's also done a lot of contracting work. So he's got a lot

in common with us. He's a co-founder, like I said, of the SEO training

site, Symantic Mastery. And he hosts weekly digital marketing Q&A sessions called Hump Day Hangouts.

Radley, I'm excited to have you on, man. That's quite an introduction, Tommy. Thank you for having

me. Yeah, you know, it's pretty cool.

Tell us a little bit about where you've been and what got you into SEO and just about your home service trade background.

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