Welcome to Freedom Fastlane. This is Ryan Daniel Moran. Today I'm going to be joined by Ty Lopez.

Ty and I met about three and a half years ago, and we did not like each other one bit. It took us about three days to navigate around each other's egos and each other's

personalities in order to even have fun together. But once we let our egos out of the way, we

were able to connect and learn from one another. And I wanted to reconnect with Ty, because

Ty now has about a billion views on YouTube. He has individual videos that have 100 million views

plus. He has an enormous rabid following. And we started our followings, our audience building

processes at the same time. He's gone into the Trumposphere, and I have built a considerably smaller audience. So I wanted to find out

what he's doing differently than me. And I wanted to find out what his long-term plan

behind all of this audience building is. And he opens up about what that looks like in this

interview. We talk about the different types of brands you can build.

The four areas that you need to line up before you start a business.

We go into Tye's long-term plan behind why he does what he does.

And we unpack the strategies that he used to build his massive audience and have a host of viral videos.

Please note that this interview contains plenty of colorful language.

So if you're driving around with kids, this might not want to be the episode to listen to.

Ty is a little bit rough around the edges.

He comes across as a little bit egocentric, but if you

look past that, I know in my life, when I was able to look past that, I learned a heck of a lot from

Ty while listening to him. And I think you will really enjoy this chat with Ty Lopez.

Ty Lopez, welcome to Freedom Fastlane. Thanks for hanging out with us.

Thanks for having me on. I appreciate it.

Hey, Ty, so the last time we hang out, we had about seven people in your Maserati. Both of us were

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