Taco Bell vs Chipotle | Where's the Beef? | 3
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 19 October 2022
⏱️ 41 minutes
🧾️ Download transcript
Summary
It's the late '90s and Chipotle founder Steve Ells is using McDonald's millions to make his burrito chain a national giant. But as he scales up, he finds himself looking for a way to escape the fast-food machine he's hitched a ride on.
But while Chipotle gathers speed, Taco Bell's hoping to keep its diners hooked with help from its own twist on Mountain Dew and less messy food options.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars ad-free on Amazon music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | 1998 South Holland, Illinois |
| 0:16.6 | In a meat processing plant the size of two-city blocks, Chipotle Founder Steve L's enters |
| 0:21.9 | a small airlocked room. |
| 0:24.1 | The door closes behind him. |
| 0:26.0 | The nozzles in the floor begin spraying foam over his rubber boots. |
| 0:30.5 | In the airlock with L's is Chuck Nalen. |
| 0:33.3 | He's the president of Adminia, the company that owns this plant. |
| 0:37.6 | Like L's, he's wearing a white laptop, a red hair net and rubber boots. |
| 0:42.2 | Nalen gestures at the floor. |
| 0:44.2 | That's antibacterial foam stops us bringing bugs in on the soles of our boots. |
| 0:48.9 | The nozzle stops spraying and the door of the facility opens. |
| 0:52.6 | The interior is vast. |
| 0:54.8 | Everywhere L's looks, he sees huge metal machines with dials. |
| 0:59.6 | Workers and white coats are stirring vats of chicken, packing boxes with meat sealed in |
| 1:04.8 | plastic and checking equipment. |
| 1:07.6 | L's is blown away by the size of the operation. |
| 1:10.9 | Right now there are 15 Chipotle locations and each one prepares their food on site. |
| 1:16.2 | But now McDonald's is an investor and it's preparing L's to take his Perrito chain national. |
| 1:22.6 | And today's lesson is how to make food at an industrial scale. |
| 1:27.4 | Nalen notices L's shot. |
... |
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