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Hey, I'm David Brown and this is Business Wars.

Raise your hand if you ever gone to Chipotle on a night when you didn't feel like cooking, huh?

I'm gonna assume there are quite a few hands in the air. Keep it up if you've ever made a late night run to Taco Bell craving a crunch wrap supreme.

One of those Doritos Locos tacos or another of their famous creations. Well, I'm willing to bet that a lot of you still have those hands up.

You may find yourself hitting Chipotle for the main meal in Taco Bell for the munchies and that differentiation is intentional.

For a long time, it was key to their brand messaging, but a few years back, there was a shift.

And now Chipotle and Taco Bell are using similar tactics to try to win over the same market.

You know the one? Gen Z. Taco Bell created this 15-minute TikTok musical about the Mexican pizza.

While Chipotle created a virtual restaurant in Roblox, an online gaming universe, celebrate Burrito this year to pull about the whole freaking Chipotle on Roblox.

On the social media platform, DuJour TikTok, the brands are neck and neck with Chipotle at nearly 2 million followers and Taco Bell punching in at 2.2 million, at least at last check.

Hard to say if one chain is a big deal.

But it's certainly a lot of fun watching what they'll do to get there. Here to Taco about it. See what I did there.

Very Mycensol, she is a reporter covering fast food and retail for business insider. And she also toured the Taco Bell Test Kitchen, which you know we'll be diving into.

Later, journalist Andrew Prigen takes us to the street in central California where fast food chains like Taco Bell and Chipotle test out their new creations in the real world on actual consumers before dropping them at locations across the globe.

Hope you're hungry because all that's coming up next on BusinessWords.

Hello, I'm Matt Ford. And I'm Alice Levine and we're the hosts of British Scandal. This season we're taking a deep dive into the world of one of the most scandalous Prime Ministers Britain has ever seen. Boris Johnson.

The most scandalous so far. Good caveat. Follow British Scandal wherever you listen to podcasts or listen one week early and add free by subscribing to Wundry Plus in Apple Podcasts or the Wundering app.

Hey everyone, this is Dr. Rong and Chatechee from the Built to Thrive Podcast. And I promise you that if you give me just five minutes of your time, I'm going to help you revolutionize your life.

My name is to inspire and empower you with simple daily hacks that will help you feel better and thrive.

Check out my latest Built to Thrive episode streaming now only on Amazon Music.

Mary Meison saw what kind of business was.

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