Taco Bell vs Chipotle | Going Loco | 4
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 26 October 2022
⏱️ 42 minutes
🧾️ Download transcript
Summary
It's 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation's fast food.
But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McDonald's and Taco Bell, the taco king needs something that can capture the imagination of the Instagram generation.
But while Taco Bell seeks social media likes, Chipotle's about to take a major fall as a spate of food poisoning sickens its customers.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars at free on Amazon Music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | April 2009, Taco Bell Headquarters, Irvine, California. |
| 0:20.4 | On the second floor, brand manager Stephanie Perdue is hosting a meeting with snack giant, |
| 0:25.5 | Frito Lay. |
| 0:26.6 | Last month, Taco Bell and Frito Lay unleashed a new collaboration. |
| 0:30.8 | The beefy crunch burrito. |
| 0:33.1 | It's a burrito that wraps together Taco Bell's staples of beef, sour cream, cheese, and |
| 0:38.4 | Mexican rice with flamen hot fritos. |
| 0:42.0 | Chipotle's foodie customers might flinch at the thought of it, but Taco Bell's fans |
| 0:47.4 | are going wild for it. |
| 0:49.5 | Now, Perdue hopes Frito Lay can help her team meet the latest mission set by Taco Bell |
| 0:54.7 | Chief Greg Creed. |
| 0:57.0 | Perdue describes the challenge. |
| 0:59.1 | Taco Bell turns 50 in 2012, and Greg wants us to reinvent the taco for it. |
| 1:04.8 | A Frito Lay executive arches an eyebrow. |
| 1:08.0 | Reinvent the taco? |
| 1:09.7 | Greg's point is the taco hasn't changed in 50 years. |
| 1:13.8 | Burger buns change all the time, but the taco hasn't changed at all. |
| 1:18.3 | The Frito Lay crew ponders the challenge for a moment. |
| 1:21.7 | Then one floats an idea. |
| 1:23.6 | If it's to mark 50 years, maybe a birthday cake taco? |
... |
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