Taco Bell vs Chipotle | Demolition Man | 1
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 5 October 2022
⏱️ 41 minutes
🧾️ Download transcript
Summary
It's 1984 and Taco Bell CEO John Martin's looking for a fight. The PepsiCo-owned chain might be America's número uno when it comes to Mexican fast-food, but growth is tepid. So Martin's on a mission to convince a skeptical nation to put down their Big Macs and eat tacos and burritos instead.
But even as Taco Bell goes all out to disrupt the fast-food status quo, a young chef with a burrito habit is rustling up a different business recipe that will shake fast-food to its foundations.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to Business Wars ad-free on Amazon Music. |
| 0:04.8 | Download the app today. |
| 0:07.0 | 1984, Honolulu, Hawaii. |
| 0:18.0 | In large conference hall, Taco Bell's new CEO, John Martin, walks across the stage to a |
| 0:23.5 | table loaded with meringue pies. |
| 0:26.4 | He'll hunt for Taco Bell franchisees watch as he picks up the smallest pie. |
| 0:31.0 | It's about the size of a hostess cupcake. |
| 0:34.3 | Martin isn't what the franchisees expected. |
| 0:38.0 | They imagined he'd be another buttoned up executive. |
| 0:41.4 | But he's actually a 38-year-old showman who rides a Harley and wears Hawaiian shirts. |
| 0:47.8 | Martin lifts the tiny pie into the air. |
| 0:51.0 | This here pie represents the Mexican fast food market. |
| 0:54.2 | It's worth a billion dollars. |
| 0:56.4 | We own two-thirds of this pie. |
| 0:59.6 | Martin turns his head to look up at the pie. |
| 1:02.4 | It's a nice pie and all, but it's not very big. |
| 1:06.4 | Martin puts it back on the table and picks up a much larger pie. |
| 1:10.8 | Now this pie represents the whole fast food business. |
| 1:14.9 | It's worth 37 billion dollars. |
| 1:18.8 | Even a small slice of this pie is worth way more than the pie I just put down. |
| 1:23.2 | This is the pie I want to slice up. |
| 1:26.1 | We need to stop worrying about the del tacos of this world. |
... |
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