Taco Bell vs Chipotle | Bellwether | 2
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 12 October 2022
⏱️ 40 minutes
🧾️ Download transcript
Summary
It's the 1950s and just down the road from the original McDonald's in San Bernardino, a Californian entrepreneur named Glen Bell is chasing a fast-food fortune.
But with the burger wars heating up, Bell embarks on a bold venture to turn the taco from an exotic mystery into a fast-food munchie that could give the burger a run for its money.
And when he finally decides to cash out and sell Taco Bell, the nation's food conglomerates will be fighting tooth and nail to buy it.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars ad-free on Amazon music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | Early January 1978, a meeting room somewhere in America. |
| 0:19.5 | One is a lease, but come up purchase. |
| 0:21.7 | Taco Bell's CEO Robert McKay nods along as the business man around the table. |
| 0:26.8 | Discuss the implications of the latest accounting rules, but the 46 year old former architect |
| 0:33.0 | isn't really listening. |
| 0:35.4 | In meetings like this, he wonders if he should have stuck to drawing building blueprints. |
| 0:40.0 | It's been 16 years since Mexican fast food pioneer Glenn Bell asked him to design Taco |
| 0:46.5 | Bell's distinctive restaurant. |
| 0:49.0 | Now those eateries which look like many Spanish missions, pepper, California, and increasingly |
| 0:54.7 | the rest of America. |
| 0:56.9 | And Glenn Bell? |
| 0:57.9 | Well, he's long gone. |
| 1:00.2 | He handed McKay the reins three years ago, and is kept away ever since. |
| 1:06.2 | The meeting room door opens and a junior employee enters. |
| 1:09.6 | Sorry to interrupt, Mr. McKay, your secretary is on the line, she says it's urgent. |
| 1:14.5 | McKay stands. |
| 1:16.0 | Excuse me gentlemen. |
| 1:17.5 | McKay follows the employee to the phone and takes the call. |
| 1:20.7 | Hey, it's Robert. |
| 1:22.2 | What's going on? |
... |
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