A Super Talk Mississippi Media Production.

Welcome back to Thunder and Lightning live here on Super Talk, Mississippi.

I'm Brian Haydad.

Thanks, as always, for joining me here on a Wednesday evening.

And as promised, the real power behind the throne now at Mississippi State,

whether he likes that title or not. Charlie Winfield, the chairman

of the Bulldog Initiative, that's Mississippi State's NIL collective here in Starkville.

And Charlie, you know, we did an interview together for the podcast a while back. I don't

remember exactly when it was, but from that time to now, when you talk to Mississippi State

fans about the Bulldog initiative, about NIL, about what you're doing, what's the biggest difference in the level of reception and the questions they ask for you now to then?

I think the biggest thing that you've seen is more and more of an acceptance and an understanding that NIL is something that

we don't have to like, but an understanding that it exists and it is something we have to contend

with. And I think the other thing that we're seeing is people are starting to understand

that very good things are happening as a result. There's a lot of good deeds that are coming

out of these NIL transactions, a lot of positive developments. And I think people more and more

are starting to see that, and I think it's resonating with them. You've had to go through a change

of leadership here at Mississippi State with John Cohen going out, Zach Selman coming in.

What's the biggest difference between John and Zach in terms of what they bring to the table

with you and what your relationship is with the university under?

You know, it's obviously I tell people I've known John since I was 14 years old, so I could

write a book on John Cohen right now. We could debate

how many copies that might sell. But I'll tell you this, Zach Selman has brought a level of

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