SYSK Choice: The Power of Word-of-Mouth Marketing & Why Dogs Love Us

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Self-improvement, Social Sciences, Health & Fitness, Education

4.5 • 4.3K Ratings

🗓️ 27 November 2021

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to know if someone you like is truly compatible with you? Check out their taste in music. This episode begins with an interesting look at how your taste in music can have a big impact on who you are attracted to and who may be attracted to you. Turns out you can tell a lot about someone by the tunes they listen to. http://www.medindia.net/news/Music-Predicts-Sexual-Attraction-80223-1.htm I often urge you to tell other people about this podcast because word-of-mouth marketing is considered to be one of the most effective and powerful methods to spread the word about an idea, or product or - yes a podcast. So who starts word of mouth marketing about something and what causes it to spread? Ted Wright, CEO of a marketing firm called Fizz and author of the book Fizz (https://amzn.to/2lLeUiA) is an expert on this subject. Listen as he joins me to explain how word-of-mouth marketing works and how you can make it work for your ideas or business. How clean is the air in your home? Probably not as clean as you think and probably not as clean as it could be. Listen to hear how you can easily make your indoor air a lot healthier. (Source: Jeff May, author of “My House Is Killing Me!” (https://amzn.to/2nhDZ5c) For centuries, dogs and people have gotten along pretty well. Why is that? Canine researcher Dr. Clive Wynne, founding director of the Canine Science Callaboratory at Arizona State University and author of the book Dog Is Love: Why and How Your Dog Loves You (https://amzn.to/2l4STLc) joins me to explain our amazing bond we have with dogs how to make it even stronger. PLEASE SUPPORT OUR SPONSORS! Grab NordVPN’s Cyber Month Deal! Go to https://nordvpn.com/SOMETHING or use code SOMETHING to get up to 73% off your NordVPN Plan + a bonus gift! T-Mobile for Business the leader in 5G, #1 in customer satisfaction, and 5G in every plan! https://T-Mobile.com/business Discover offers "Live Customer Service" with US based representatives available 24/7! Learn more at https://discover.com Grow your business with Shopify today at https://Shopify.com/sysk Visit https://ferguson.com for the best in all of your plumping supply needs! https://www.geico.com Bundle your policies and save! It's Geico easy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you own or rent your home?
0:02.9	Sure you do, and I bet it can be hard work.
0:06.1	You know it's easy.
0:07.7	Bundling policies with Geico.
0:09.8	Geico makes it easy to bundle your homeowners or renters insurance along with your auto
0:15.0	policy.
0:16.0	It's a good thing too because you already have so much to do around your home.
0:21.2	Go to Geico.com.
0:23.1	Get a quote and see how much you could save.
0:25.8	It's Geico Easy.
0:27.5	Visit Geico.com today.
0:30.1	That's Geico.com.
0:33.8	Today on something you should know, how liking certain types of music makes you more or
0:39.4	less attractive to others.
0:41.8	Then, ideas catch on because of word of mouth marketing.
0:45.8	And it all starts with the same 10% of the population called influencers.
0:50.7	Are you one of them?
0:52.0	In the 10% of the US population that is an influencer, they have three particular personality
0:58.0	traits.
0:59.0	They like to try new things because they're new.
1:01.4	They like to share stories with their friends and they're intrinsically motivated.
1:06.3	Also today, how to make sure the air in your home is really clean and it probably isn't.
	...

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