People spent weeks calling the first ads problematic and the result was higher sales and a stock bump.

Turns out outrage is just free marketing.

She's back at it.

Sidney Sweeney being featured in a new ad for American Eagle. This time it is Gene Shorts.

Now, you might remember Nike stock jumped after the Jordan deal, the Michael Jordan deal in

1985, never came back down. So now it seems like American Eagle has figured out a permanent

Sydney-Sweeney strategy they have found their Michael

Jordan. Look, Casey, I don't know why you keep putting these Sydney-Sweeney stories on the template.

I had to, but look, I power through last night. I was getting ready. I watched about two or

three hours of Sydney-Sweeney videos online just to make sure that I was up to date on everything.

She's been, you know what,

she's found herself a very interesting niche

to where she has turned

being controversial

into a massive money-making machine for her.

I mean, she's certainly enriched herself,

but also her partners like American Eagle on this. I mean, this, her video ad, by the way, got 150 million views. It's only been out about a week. The American Eagle stock price has gone through the roof. She's done an amazing, and look, she's very polarizing. There's a lot of people out there that like her. There's a lot of people out there that don't like her, but it's clear that economically, she moves the needle big time.

Yeah, and she's doing it again for American Eagle. And also something for good,

which we'll talk about in just a sec. Here is the ad.

What brand am I wearing?

Yeah. Yeah?

That one.

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