Sustainability in Business: Dr. Misha Kouzeh’s Guide to Avoiding Greenwashing and Boosting Impact

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 14 March 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A visionary leader in purpose-driven marketing, Dr. Misha Kouzeh’s journey from a career at Coca-Cola to founding Tech Makes History is a testament to the power of conscious decision-making, ethical business practices, and the profound impact that marketing can have on the world. In today’s rapidly evolving business landscape, where consumer expectations and corporate social responsibility are inextricably linked, her approach to marketing offers valuable insights and inspiration for businesses striving to align their practices with sustainability and social impact.

Transcript

Click on a timestamp to play from that location

0:00.0	I truly believe, especially for those of us who are just starting out as business owners,
0:05.0	if you can't focus on something that your audience truly needs and absolutely loves and
0:12.3	have those first 100 customers be your brand advocates and lifelong supporters, it will set the
0:18.3	stage for the rest of your career.
0:21.8	Step into the world of success with your brand amplified, the ultimate podcast designed to
0:27.7	unravel the intricacies of thriving businesses.
0:30.6	I'm your host, Onika Jackson, and I'm on a mission to uncover the stories, strategies,
0:35.9	and secrets that have propelled entrepreneurs and business
0:38.9	leaders to success.
0:43.5	There's an old adage that if you can, you do, and if you can't, you teach. But I would argue
0:49.0	that today, especially in the world of academia, you must know a lot about the practical
0:53.8	application of your
0:54.7	subject matter. And that is where my amazing colleague, Dr. Misha Kuzay and I, have common ground.
1:02.1	Dr. Misha, you are a TEDx speaker. You have a doctorate in education, multiple master's degrees.
1:09.7	You've done so much on a global scale. I'd really love to
1:13.2	learn more and share with our audience about your background and what led you to today being a
1:19.5	professor, having a great company called Tech Makes History and making a lot of impact in the world.
1:27.0	Thank you, Anika, for having me.
1:29.0	It's a pleasure to be here and chat with you as always,
1:32.3	and I appreciate the kind of words.
1:34.3	I would say I'm a big advocate of lifelong learning, so here I am.
1:39.2	But to really give you my story in a nutshell,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bleav + Anika Jackson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bleav + Anika Jackson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.