You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the

Stanford Technology Ventures program. You can find podcasts and videos of these lectures online

at eCORner.standford.edu.

I am thrilled to welcome to Stanford.

Susan Greg Coger.

She is the co-founder and chief creative officer for Mottcloth.

And this started out with her own passion for clothing and especially for vintage.

And so in 2002 she and her boyfriend, who became her husband, decided to start a company.

This company has devoted community of customers all around the world,

and Susan told me that today she's going to focus on three things.

First is finding the emotional core of your work as an entrepreneur. Second is embracing an experience and the rookie mindset when starting your company.

And third is how challenges can provide new ways to discover new paths for venture growth.

We're really delighted to have you here at Stanford. Welcome.

Hey, everyone. This is really an honor to be here. Thank you for having me. I heard that this is

the last lecture series of the semester, and I know you guys are like going into finals.

I definitely remember what that feels like.

So I really appreciate you guys taking the time and coming out.

And I'd love to answer some questions at the end.

So please, like, keep those coming.

Like, keep thinking about them as I'm presenting.

For those of you that don't know about modcloth, I saw that there were maybe a few hands that didn't go up.

We're an online retailer of women's fashion and decor.

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