Hey GoGetters and welcome to this edition of the Friday Quickey where I'm going to be chatting

all about why you should be surveying your audience and I'm so glad you're here. So let's jump

right in. If you're new around here, what we do on Friday Quickeys is I give you quick,

actionable tips and strategies that you can use with your business in the weekend and the

months ahead.

So we're going to chat about surveys and your audience.

First, I want to start with a quote because I love quotes by Henry Ford.

And Henry said, if you had asked people what they wanted, they would have said faster horses.

And I want you to think about that for just a second.

Think about what Henry Ford did in his industry. Think about how he was the first of his kind. So when you're surveying your audience, we really

shouldn't be asking them what they want. Because when you say, what do you want, they may not even

know what's on the other side of what you're already

creating. So I'm going to give you five quick tips real quick about surveying your audience. It

shouldn't be, what do you want? But rather, what is a problem that I can help you solve? If you

ask your audience, what's one common problem that they have in their area or

whatever your niche is, you'll be a lot better off than to say, hey, guys, what do you want?

Because a lot of times we don't know what we don't know. And if people don't see what's on

the other side of their struggles in the classroom or on the

other side of branding their business, they're not going to be able to tell you what they want

because they don't even know it themselves. Number two, always, always, always avoid yes and no

questions. It's just basic. It's generic. Hey guys, do you want me to help you solve this? More than likely,

your audience is going to say yes, but you're not getting much clarity. You're not getting a lot of

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