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One, three. Wondry. I'm David Brown, and this is Business Wars Daily for this Thursday, November 19th.

It's an entrepreneur's classic dilemma. Can we keep the culture that makes us

unique, that made us successful and still sell our company? Nowhere is this dilemma more stark than

with underground streetwear company Supreme, which recently announced that it's selling to fashion

conglomerate VF Corp. You know VF, the $10 billion company that owns 19 brands, including North Face,

vans, and Timberland? Well, in case you were doomscrolling and missed the big news, last week,

VF announced its deal to acquire Supreme for a couple billion dollars. It's VF's biggest

acquisition since it bought Timberland in 2011, also for just over $2 billion, Bloomberg reported.

Now, you've probably heard of Supreme, but just in case, it's a streetwear company. It sells

branded T-shirts, hoodies, and hats, and their fashion ain't cheap. The label launched

with a single skateboard shop in New York City in 1994, the brainchild of fashion designer James Jebia.

...