Supergoop!: Holly Thaggard (2020)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 28 August 2023

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand.

This episode was produced by James Delahoussaye, with music by Ramtin Arablouei.

It was edited by Neva Grant.

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Transcript

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0:00.0	This is my voice. It can tell you a lot about me, and I'm not changing it for anyone.
0:08.0	In NPR's Black Stories, Black Truths, you'll find a collection of NPR episodes centered on the Black experience.
0:16.0	Search NPR Black Stories, Black Truths, wherever you get podcasts.
0:22.0	This episode of How I Built This is sponsored by Notion.
0:26.0	One of my biggest challenges is staying organized to remember what I need to do and when I need to do it.
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1:21.0	Hey, it's Guy here. So you know, we ask a lot of our guests on How I Built This about the moment.
1:26.0	You know, when did they have an idea for something big or when did they know they have the talent to rise to the top?
1:32.0	Well, recently I talked about this with Bjork who told me about the time when she first understood that she had a unique singing voice.
1:39.0	She was a kid in a pretty remote town in Iceland, and she'd sing at the top of her lungs walking in the woods on her way to school.
1:46.0	But it took her a long time to convince herself that it was a voice to be shared with the world.
1:52.0	Check out my conversation with Bjork on my other podcast. It's called The Great Creators.
1:56.0	Just search for the great creators with gyros wherever you listen to podcasts or go to thegreatcreators.com.
2:03.0	Okay, on to the show.
2:10.0	In this week, we're rerunning an interview from 2020 with Holly Thagard, who set up to create a sunscreen that people would actually want to slather on their faces every day.
	...

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