Super Car Blondie | Fast Cars, Big Money, and Burnout
Disruptors
Rob Moore
4.8 • 1.4K Ratings
🗓️ 27 January 2025
⏱️ 130 minutes
🧾️ Download transcript
Summary
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Rob discusses all things supercars, wealth, and success with Alex Hirschi, better known as Supercar Blondie. Alex, a former radio journalist, has built a massive social media following of over 125 million and shares how she achieved this while also revealing the downsides. She is candid throughout about her mental health struggles, business ventures, and why she owns only two cars despite her supercar fame!
Supercar Blondie REVEALS:
- How she built a media empire with 70 staff members and 2 billion monthly views in just five years
- Her recent launch of SBX, an online auction platform for premium cars, which she believes will become a billion-dollar business
- Why she turned down a 100 million acquisition offer for her media business two years ago to pursue bigger opportunities
- She made $11 million with 98% profit margin during COVID with just 3-4 staff members
- Her experience of severe burnout in 2020, getting only one hour of sleep per night, leading to a complete breakdown before seeking professional help
- That she charges around 250,000k for a two-hour brand shoot
- She recently built and is selling a house in Dubai for 30 million after investing 10 million, showing her diversification beyond media
BEST MOMENTS
"I almost got sued by saying that once... we got a notification from their lawyer and said, you better correct this because they are not blacklisted by Ferrari."
"I just bought a Rolls new and my husband wants to kill me because it's already come down so much in price."
"I love cars and I just wanted to drive cars and that's why I started filming."
"I've had people come in and they're from the younger generation and they would be working with us for four months and then they would say 'well now I need a promotion.' I'm like what? Sorry, what?"
"I think we've really just swung too far into the electric world. A lot of car companies were like, 'right, by 2030 we're going to be fully electric, we won't have one petrol car on the road anymore.' That was never going to happen."
"I've rejected deals of a few hundred thousand dollars because I needed to concentrate my time somewhere else."
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ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
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Transcript
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| 0:00.0 | We've had a few years of hype and price booms in the car market. |
| 0:06.0 | Yeah. |
| 0:07.0 | And it seems like it's crashed. |
| 0:08.0 | Why is it crashed? |
| 0:09.0 | Has it crashed? |
| 0:10.0 | I think prices are dropping. |
| 0:12.0 | I think the hype of way overpaying for cars. |
| 0:16.0 | Yeah. Well, I mean, you look at COVID, right? |
| 0:19.0 | And it was so interesting that so many people lost their jobs and there were a lot of people |
| 0:24.3 | suffering. |
| 0:25.3 | But when it came to the multi, multi millionaires and the billionaires, they weren't affected |
| 0:30.4 | at all. |
| 0:31.4 | In fact, they started investing, putting multi millions into cars and the market just went through the roof. |
| 0:38.8 | I mean, even for watches, right? |
| 0:40.1 | Everyone was buying watches. |
| 0:41.4 | The market for watches just went through the roof. |
| 0:44.3 | And so I suppose it had to kind of settle from there a little bit. |
| 0:49.7 | But it just depends on which car market you're talking about, right? |
| 0:53.2 | I mean, if we're talking about those super exclusive collectible cars, |
| 0:58.0 | it's not gone down. |
| 0:59.4 | It's not gone down. |
| 1:01.7 | It may take a little bit longer to sell, |
... |
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