Super Bowl LVII Marketing Roundtable Discussion | Hosted by Gary Vaynerchuk and Jim Stengel
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 22 February 2023
⏱️ 62 minutes
🧾️ Download transcript
Summary
Today's episode of the GaryVee Audio Experience is the fourth annual Super Bowl Roundtable Discussion! I had the pleasure of joining the host of The CMO Podcast and President/CEO of The Jim Stengel Company, Jim Stengel! We sat down to talk to some amazing marketers who were behind some the most memorable ads of Super Bowl LVII! They give their insights into the creation of their Super Bowl ads and the tactics they use for marketing for the big game!
Some amazing names joining this conversation:
- Deborah Wahl, CMO of GM
- Todd Kaplan, CMO of Pepsi
- Rafik Lawendy, from Planters
- Dana Marineau, CMO of Rakuten
- Nicole Parlapiano, CMO of Tubi
- Lara Krug, CMO of the Kansas City Chiefs
- Tim Armstrong, founder/CEO of Flowcode
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Transcript
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| 0:00.0 | Hey everyone, welcome back to the GaryVee Audio Experience. Once again, I'm Jacob from Teen Gary, |
| 0:05.4 | and today you have a very special edition of the GaryVee Audio Experience. This is a Super Bowl |
| 0:11.8 | after party hosted by Jim Stangle of the CMO podcast and Gary Vaynerchuk of the GaryVee Audio |
| 0:18.9 | Experience. Gary and Jim sit down over Zoom with a bunch of advertisers from this year's Super Bowl |
| 0:24.8 | and some senior marketers who actually worked on these Super Bowl ads. This episode is super |
| 0:30.0 | valuable for all you marketers and CMOs out there, but also for anybody else looking to gain |
| 0:35.2 | that knowledge. We really hope you enjoy this episode. If you did, please drop your feedback and |
| 0:39.2 | the Spotify comment section down below, but also tweet Gary your feedback at GaryVee. Let them |
| 0:44.0 | know your thoughts and we'll see you in the next one. Hey Gary. Great to see you Jim. Great to be |
| 0:49.0 | here buddy. Hi everybody. Thank you for jumping in. I know everyone's busy given the incredible |
| 0:54.8 | crew we have here. So thank you for allocating your time and attention to this combo. Gary, |
| 0:59.5 | this is the fourth year in a row we've done this together. It's such a pleasure to do this with you. |
| 1:03.8 | I love it. I look forward to it. We have to do it in person one of these years. We will. I think we |
| 1:08.7 | started in the first one. We did. The first one. But I don't know if you've heard of this. There was |
| 1:13.4 | a global pandemic. I don't know if you've heard of Jim. That kind of threw us off. But to your point, |
| 1:18.1 | I think we're kind of back. So I think we should make a commitment right here, right off the back, |
| 1:22.0 | that this will be in person. And so that means everyone on this call, please make sure you're |
| 1:28.1 | in New York the the first week after super. We've got a year to plan. You know, that's the tough part |
| 1:33.7 | right? Like there are real wins and losses. Like there's so many great things that came out of |
| 1:37.9 | COVID. So many of our friends on here right now are just if we make this Tuesday, February 16th |
| 1:44.3 | next year in New York are just not going to be a part of this discussion and we'll be there. And so |
| 1:48.9 | I think we've got to find our balance. But nonetheless, it's great to be here. I'm excited to talk |
... |
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