Hi there, it's Tucker Lagersky, a researcher at Masters of Scale.

It's no secret that changes to the economy can greatly impact the future of a business,

especially for those just beginning their entrepreneurial journeys.

That's why it's essential to have a keen

understanding of economic events such as recessions, inflation, or even fluctuating gas prices.

Luckily, our friends at the Planet Money podcast have you covered.

Each week the folks at Planet Money take world events and break them down,

explaining how it all ties back to the economy.

So to better understand how the economy shapes the world and your business, be sure to check

out NPR's Planet Money wherever you get your podcasts.

Now on to our show. You don't only want people to remember the ad,

but you want them to remember the brand behind the ad.

And I think there were a few ads that everyone is talking about the ad, but no one is remembering the brand.

Bud Light stayed very light.

You could say that again. They were so light. They were up in the air, right?

It's about really understanding who your brand is, who your customers are and what you're going to do.

But I will say, at the end of the day,

they are hard costs associated to this.

So if you spend that money, show me the roaming.

Show me the roaming. Show me the returnomey. Show me the Romey.

Show me the return on marketing investment.

That's Dara Treseter, Chief Marketing Officer at Autodesk, formerly at Peloton, Apple, and elsewhere.

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