Hey folks, Rufus here, along with my producer and partner in crime, Caleb Bissinger.

Hey there.

Hey, Caleb.

Before we get into today's show, we want to tell you about something pretty cool we've cooked up.

Yeah, if you're listening on Apple Podcasts, you may have noticed that at the top of the page, there's now the option to

sign up for the next Big Idea Club, Plus.

Plus.

What's in the Plus you're wondering?

This is our brand new subscription channel for just $4.99 a month, for giving this away, really, I think.

For $4.99 a month or $49 a year, you'll get ad-free versions of all future interviews, bonus episodes.

And you'll get access to subscriber-only shows like Immortality, a User's Guide, where Stephen Johnson breaks down the science of radical life extension.

So fascinating. And it's kind of the perfect compliment come to think of it to my

interview with Eric Topal. Yeah, good point. Plus, there are audio e-courses, or as we call them,

pod classes with Susan Kane, Cal Newport, Adam Alter, and Morticum. Who doesn't want to take a pod

class? We should stress that this show and its sister podcast,

the next big idea daily, will always, always be available wherever you listen for free.

But if you do decide to subscribe, there's one other benefit beyond all the extra content.

And this one's harder to put a price on.

When you subscribe, you're investing in something you believe in.

You're letting us know that the work we do matters to you.

Because that's what drives us.

It's not downloads.

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