Summer Fridays Co-Founder Marianna Hewitt on How-To Make It On Social Media, Jet Lag Mask’s 2.0 & Her Holy Grail Hair & Makeup Products
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 8 September 2021
⏱️ 44 minutes
🧾️ Download transcript
Summary
Beauty entrepreneur, influencer and fellow podcaster Marianna Hewitt is on the mic today! One million Instagram followers have been following her every creamy, dreamy move since she won Allure’s Beauty Blogger Of The Year Award back in 2014. Today, Marianna reveals the killer instincts she put to social media in order to dream up the perfect, vibey skincare brand for the Instagram Age, Summer Fridays, alongside fellow influencer Lauren Ireland.
Best known for its iconic sky-blue tube, fans fell hard for the photo-friendly, supes-hydrating Jet Lag Mask. Today, you’ll hear the highs and lows of creating a viral-hit product, including details on what’s behind the latest reformulation. Then, stay tuned to hear Marianna’s ride-or-die drugstore buy, the one nail polish she can’t quit, along with the no-fail beauty hacks she uses to look so glowy and gorge in picture-perfect selfies.
PLUS! Tune into the Life With Marianna podcast today to hear Carlene and Jill on “The Top 7 Trends You're Going to See Everywhere in Fall 2021." Disco brows anyone?!
Get social with us and let us know what you think of the episode! Find us on Instagram, Twitter. Join our private Facebook group , or give us a call and leave us a voicemail at 1-844-227-0302.
For any products or links mentioned in this episode, check out our website: www.breakingbeautypodcast.com/blog
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Hosts: Carlene Higgins and Jill Dunn
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | At the time everything was very millennial pink and even my own personal feed was all millennial pink. |
| 0:07.1 | And when we create a jet lag mask, we thought if we make it blue, it's going to stand out so much |
| 0:11.4 | and to see if everything else. |
| 0:12.7 | And if we're going to launch direct to consumer, |
| 0:14.5 | and this is the first and only place, |
| 0:16.4 | having an amazing formula is core to who we are, |
| 0:19.5 | but having amazing packaging that will draw people in, |
| 0:22.3 | because if they can't sample it in |
| 0:23.4 | store this is the only thing that's going to make them want to buy it. |
| 0:30.0 | Welcome to Breaking Beauty, the podcast all about the breakthrough people, products, and |
| 0:35.4 | moments in Beauty. |
| 0:36.6 | We're your host Jill Dunn and Carleen Higgins. |
| 0:39.2 | Hey, hey, beauty friends. Welcome back to another episode of Breaking Beauty Podcast. I'm one of your co-host, |
| 0:51.0 | Jill Dunn, and I'm here virtually still, after all this time with a |
| 0:55.4 | Carleen Higgins, hey Carleen. |
| 0:57.6 | Hello, hello. |
| 0:59.6 | So as you guys know, we're two beauty editors turn beauty podcasters here to tell you what's good and even though the summer has passed I know sad-faced we want to keep the summer Fridays vibe going so today's guest is lifestyle influencer |
| 1:13.9 | Mariana Hewitt. So Mariana is I've been a long time fan of her she's got like a |
| 1:19.4 | million followers on Instagram more than 300,000 subscribers on YouTube. |
| 1:23.4 | I mean, I just think she's so iconic in the content creation space. |
| 1:28.1 | And she co-founded Summer Fridays alongside fellow influencer Lauren Ireland back in 2018. |
... |
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