Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

to learn their stories, what makes them tick, and tips and tricks that make a difference.

I am so thrilled to have Sue Reynolds of Carmine Media on the show today talking about some of my favorite topics. leadership, communication, women in business. Sue, thank you so much

for being here to lend your expertise. Oh, I'm thrilled to be here. Thank you for having me.

Yes, so you have had a career that has primarily been in the digital space, it seems. I'd love to hear what about that attracted you at first or how did you find your way down that rabbit hole?

So I am Gen X and we grew up without, yes, we grew up without these devices in our homes, right?

And I was studying, believe it or not,

I was in a two-year business program,

and they were just introducing computers,

laptops, PCs, PCs to our world and we had a computer lab and for some

reason I just had a knack for it. Those were the days where you were there was no Windows interface. You were primarily in Doss giving commands and I just could conceptualize that where a lot of my peers couldn't. So I ended up running the computer lab and before long I ended up just really

understanding the way these systems worked because I understood DAWS and

before long I was the computer resource person for the hospital where I was working and then

that morphed into more of a marketing role but in the digital space so when we went

online with dial- up I was marketing the

dial up company I was working for and so on and so forth and it just one door

opens and you walk through it and pretty soon you're a digital marketing manager for a social media team and

communications team that supports multiple brands that's my full-time job and then I also own my own business

doing the same thing for my small business customers. So yeah, I've been in the tech

marketing space for my whole career really.

Well, there's lots of questions that I have for you, but one thing that strikes me is you have your full-time day job, if you will.

You also do this on the side, you've written a book.

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