Sue Duke | The Future of Linkedin

Jimmy's Jobs of the Future

Boxlight Creative Studio

Technology, Business, Careers

5 • 1.1K Ratings

🗓️ 21 October 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ How to Get Hired in 2025 | LinkedIn’s Global Boss Sue Duke on AI, Branding & Career Strategy What does it really take to stand out on LinkedIn today? In this episode of Jimmy’s Jobs of the Future, we sit down with Sue Duke, LinkedIn’s Global Head of Public Policy and Managing Director for EMEA & LATAM. With millions turning to the platform daily, Sue breaks down what’s changing - and what still works - when it comes to getting hired and building a standout professional brand. We dive into: 🔹 The rise of AI in hiring 🔹 The secrets of high-performing LinkedIn profiles 🔹 The most in-demand skills for the future 🔹 How different generations are navigating the workplace 🔹 Sue’s own unique journey inside LinkedIn’s global leadership Whether you're job-hunting, upskilling, or trying to crack the algorithm - this episode is packed with practical insights and behind-the-scenes stories. ⏱ Chapters: 00:00 Intro 01:34 How LinkedIn Evolved Into a Global Powerhouse 04:37 What’s Fueling LinkedIn’s Daily Boom 07:23 Can a Social Network Shape Public Policy? 10:25 COVID’s Impact on Careers & Hiring Trends 13:22 Why Digital Skills (and AI) Matter More Than Ever 16:14 AI in the Workplace: From Hype to Hands-On 19:25 Managing Global Teams (and Cultural Clashes) 25:31 What the Smartest CEOs Do on LinkedIn 29:25 The Real Power of Direct Communication 29:49 Why Authenticity Wins in Politics & Business 33:13 Is AI Killing Creativity or Supercharging It? 38:18 Why Human Skills Are Still Everything 50:03 Building a Personal Brand That Actually Works 53:00 Mental Health & Finding Balance in Leadership 55:13 What It Really Means to Be a LinkedIn Top Voice ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? [email protected] Sponsor the show or Partner with us: [email protected] Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Are you stuck in traffic watching brake lights, and you'd rather be watching the northern lights?
0:07.0	At HSBC, we know ambition looks different to everyone.
0:10.5	Whether it's retiring early or leaving more for your family, we can help, because when it comes to unlocking your money's potential, we know wealth.
0:18.4	Search HSBC Wealth today to get your financial future moving.
0:22.4	HSBC UK, opening up a world of opportunity.
0:25.5	HSBC UK current account holders only.
0:30.1	Please stand clear of the gap.
0:31.9	Another morning.
0:32.7	Another reminder there's a gap to be careful of.
0:34.8	But maybe it's time to bridge the one between your 9 to 5 and your dream of living life on your own terms.
0:40.5	At HSBC, we know ambition looks different to everyone.
0:43.5	Whether it's retiring early or leaving more for your family, we can help, because when it comes to unlocking your money's potential, we know wealth.
0:50.8	Search HSBC Wealth today.
0:52.8	HSBC UK, opening up a world of opportunity.
0:55.8	HSBC UK current account holders only.
0:59.8	Welcome to Jimmy's Jobs of the Future.
1:01.8	I'm delighted to be joined by today's guests.
1:05.0	I have watched LinkedIn grown substantially over the last few years.
1:09.6	Obviously running a jobs podcast, it's a pretty major
1:13.2	driver of listeners for us. But I was thinking back to when I left Downing Street six years ago,
1:18.8	I don't think you could even post updates then on it. Watching its evolution over the last few years
1:24.0	has been fascinating. Just a couple of years ago, there was something like 20% of Futsi directors on it. Now that number's at about 80%. And I think it's a really
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