We need to think and brand towards the future because of the amplification as well as the

perpetuation of that content

This is entrepreneurs the playbook.

Branding and marketing is a frequency.

It's a signal and more than ever today we can reach 4.2 billion people and growing every day. It's a frequency

that we have to look at with a powerful signal of how far it can reach to those 4.2 billion

people. The spectrum in which we want to

communicate with that frequency, and of course the clarity of our message.

Those three components are critical today in your branding and marketing.

If I look back 45 years, not to age myself, but if I look back 45 years in San Francisco, there was marketed a pet rock and millions of dollars were made.

They put a rock in a bed and put it in a house and sold millions of rocks. Nothing on the rock. The reason

it sold was that a frequency was created in energy. We can only be aware of that energy, right?

If everything vibrates, we can only be aware of that which vibrates equal to or less than

us.

The frequency that it had was emotional.

People buy on emotion for logical reasons.

And what emotions did that pet rock have?

Well, it was a very inexpensive pet, easy to travel with, never peed on your carpet or eat your shoes,

and they played to the emotions and sold millions of rocks as a pet. Now today it's just as important

to have that frequency except for for 2020 we have to look at one component not just the energy of the content

that we have but also how do we perpetuate that content how do we perpetuate our brand

because it lives now forever.

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