Successful And Fashionable Clothing Brand Explained - Tulones #303
Social Proof Podcast
Social Proof Network
5 • 2K Ratings
🗓️ 7 November 2022
⏱️ 81 minutes
🧾️ Download transcript
Summary
#entrepreneur #smallbusiness #podcast #howto
The Tulones Clothing Brand. Two line “S” = Tulones
Generated 17,000,000 in 2021
Damon and Chris are brothers from Alabama. They used a pull up “pop up” strategy which served as their marketing went from selling from basement to selling from car then upgrading to selling out of a sprinter van. Now, they operate out of a 12,000 square ft. warehouse.
They started the brand with 12 items. There is major focus on branding household products.
This is high quality yet affordable clothing and a clothing brand that is an identifier for the south.
The first batch of orders had hand written tags with zero complaints.
2018 from basement made a million. The following year they made 8 million. They are knowledgeable about the printing process. There's a difference between clothing brand and selling merchandise. All designs are executed based on how they want it to sell.
They pride themselves on honest work, quality, and always being ready for every opportunity that comes their way.
Here's one main question that's useful for any business:
What is a break even analysis?
https://tulones.com/collections/shop-now
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https://www.instagram.com/tulones_benji/
https://www.instagram.com/tulones_dollas/
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Transcript
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| 0:00.0 | Welcome to another edition of Social Proof Podcast. |
| 0:02.1 | Man, we find dope people that did dope stuff |
| 0:04.2 | and these gentlemen told me they made 17 million last year |
| 0:07.0 | so I had to forget it out. |
| 0:08.6 | I listen, I'm just releasing. |
| 0:11.0 | So I've been in the peril for a while, right? |
| 0:13.2 | So I launched my t-shirt brand Sleepis for Suckers in 2010. |
| 0:18.1 | I still sell it now, but we're, |
| 0:20.9 | trust I've done Ocerim and it's supposed to help me relaunch |
| 0:23.8 | like the Social Proof apparel brand. |
| 0:27.3 | But me being in apparel since 2010 to now, |
| 0:30.8 | I still haven't made that much in nothing. |
| 0:33.6 | You know what I mean? |
| 0:34.5 | Like we all told me, I said, |
| 0:36.1 | well, maybe I can mask an hour long coaching session |
| 0:40.4 | with an interview. |
| 0:41.6 | So I'm about to ask your mad personal questions |
| 0:43.5 | on how I could build my brand. |
| 0:44.7 | So if y'all can just introduce yourselves in your brand, |
| 0:47.2 | I'd be dope. |
| 0:49.1 | Damien, co-owner of Tula Nis. |
| 0:52.0 | And I'm Chris Beddon on his Benji, co-owner of Tula Nis, |
... |
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