Success Is How High You Bounce When You Hit Rock Bottom - and with Adam Ashburn

On a Mission Podcast

Ellie McKay

4.4 • 1K Ratings

🗓️ 17 December 2021

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week I’m on a Mission with Adam Ashburn, marketer extraordinaire, and one of the first members of the incredible Empire companies, having used his marketing skills to raise the company up from a small concern to a seven-figure business.

Adam joins me to share his heartfelt and sometimes highly personal story, one that has been beset with challenges but which has now flourished into true success, as well as the techniques that he has developed and used across his business journey - ones that have enabled the Empire group of companies to become some of the most successful in the UK.

KEY TAKEAWAYS

From a leadership point of view, we attain much more credibility if we have been hands-on when it comes to the different facets of running a business.
Many businesses talk about values and beliefs, and how they should be at the heart of the company. But many seem to forget this vital tenet as they grow larger. Values are what set us apart.
Marketing is not a static process. Marketing is constantly evolving and must be treated as an organic, bespoke experience every time.
It's okay to be down sometimes. We need to give ourselves a break when the challenges get too much. Displaying an emotional response to a situation is not a sign of weakness.

BEST MOMENTS

'I started to fall in love with the whole process around growing a business'

'You absolutely do need to roll your sleeves up and just get stuck in'

'Everything we do is filtered through the values'

'Marketing is understanding people well enough so that you can get a message across to them appropriately'

VALUABLE RESOURCES

On A Mission - https://omny.fm/shows/on-a-mission

Adam Ashburn LinkedIn - https://www.linkedin.com/in/adam-ashburn-0a064547/?originalSubdomain=uk

ABOUT THE HOST

The On A Mission Podcast brings you Ellie Mckay's no holds barred chats with some of the UK's top business leaders, entrepreneurs, celebrities, athletes, top thought leaders, influencers and mindset experts.

On a Mission is for unconventional thinkers that want to challenge the status quo. For all those people on a mission to live their best lives and take control of their own destiny.

Ellie is a straight-talking, successful property entrepreneur who passionately believes that everyone has the power within themselves to transform their lives no matter what their situation.

As a mumpreneur with 3 young children and multiple businesses, Ellie likes to keep it real with her no-bs insights and share the things that have helped her achieve the level of success she has enjoyed to date.

CONTACT METHODS:

Linkedin: Linkedin.com/in/ellie-mckay/

Facebook: Facebook.com/ellie.mckay.3150

Instagram: https://www.instagram.com/onamissonpodcast/

YouTube: https://www.youtube.com/c/EllieMckay

Clubhouse: @ellie83

This show was brought to you by Progressive Media

Transcript

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0:00.0	Really excited for this one because I've got a friend of mine, the fabulous Adam Ashburn. Now,
0:05.7	Adam is a marketing extraordinaire. Some of you may recognise him as one of the founding members
0:12.6	of the Empire Group of Companies, which he's literally been there from day-doll when they were
0:18.4	started off in Nick James' bedroom and it's now a multi-symphicure business. Adam is at the helm
0:26.8	of all the marketing. He's a bit of a demigod in the marketing world, but he's actually got a
0:31.9	hell of a story to tell and a really big heart and a really big mission. So welcome to the show Adam.
0:39.3	Thanks for having me. I'm honoured to be on here. Oh, he's so excited. So I think it's exciting when
0:44.8	it's somebody I know as well. So, okay, let's, I'm giving you a bit of an introduction to the listeners
0:51.2	here, but for anyone who's not familiar with the Empire Group of Companies, just talk to us a
0:56.8	little bit before we go into your own personal story about how this has all started and how that
1:02.7	journey's evolved. Yeah, so in terms of the companies, I actually whilst I was there at the very
1:11.4	beginning, I think it would be a bit of a stretch to say I was one of the founders. I did join
1:17.4	Nick James in the spare bedroom. It was 10 years ago, last month, in November, 21. So yeah, I joined
1:26.8	Nick 10 years ago in the spare bedroom of his house where, well, really, to be honest, I just needed
1:34.8	some work because I was out of work for reasons that you'll learn later. And I was like, he was,
1:44.4	he was a acquaintance, friend of a friend, member of the same golf clubs, that sort of thing.
1:50.3	And I knew we had a little business, I was like, mate, I need some money, I need some work.
1:54.8	What have you got? And is that actually I could do with a bit of help. And so yeah, like 10
2:00.0	years ago, I went to work with Nick and I was a glorified Joey, basically, I was, yeah, this
2:07.4	how long ago I was, I was burning DVDs, I was holding the flip cam on, Nick was doing videos, I was
2:13.8	writing envelopes, that's basically what I started out, posting out our newsletter and stuff
2:18.9	like that. And that's where it all started, really. So were you the first member of the team then?
	...

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