If you are struggling to run Facebook and Instagram ads to your low ticket offer profitably, it could very well be because you're making this mistake that I'm going to outline.

I've seen plenty of clients make this mistake and I've coached them through it and thus had profitable results.

By the way, my name's Cuejo.

I have run over $3 a half million dollars maybe closer to

four million dollars of Facebook and Instagram ads on behalf of clients for the better part of

five years since the pandemic and slightly before now here is the issue when you have a low ticket

offer and I'm assuming you're pricing it correctly in between $17 and $57,

you need to make sure that the offer has an aligned order bump and an aligned upsell.

Here's the problem if you don't have that order bump or upsell you are leaving money on the table

because statistically if you're doing it right anywhere from 10 to 20% of people

and this is to cold traffic by the way who get your low ticket offer will also

get the order bump and then another 5 to 10 percent you know 15 if you're doing

great will also go ahead and get that upsell too so if you don't have the order

bumper upsell then how much money is are you gonna miss out on let's say you

have a thirty seven dollar offer but then you have a seventeen dollar order bump

and then you have a hundred and sixty seven dollar upsell and you can quickly do the math and see that you got to get that order bump and then you have a $167 upsell and you can quickly do the math and see that you got to get that order bump in upsell so let's talk about this in a little more detail to give you some ideas of what kind of order bump or upsell you could have now a low ticket offer sits at the beginning of your funnel and should bring people in further into your funnel so that they experience the win, the help that you're giving them in that first program, and that they're ready for your main offer, if you will.

This could be your mid-tier offer or even your high ticket offer, okay?

So on the low-ticket offer offer when you think about an order bump

you need to be thinking about what could get somebody the result that your low ticket offer

offers faster or make it easier to get that result now the upsell could be a

limited time discount on your mid-tier product or it could be another related product where you've done the homework and realized if somebody got this first low-ticket offer, then they probably also have this additional need.

I'll use my own low-ticket offer as an example, okay? And then I'll give you one example from a client

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