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Forbes Daily Briefing

Stream And Beam: How You’ll Watch Sports In The Future

Forbes Daily Briefing

Forbes

Careers, Business, News, Entrepreneurship

4.612 Ratings

🗓️ 25 November 2024

⏱️ 5 minutes

🧾️ Download transcript

Summary

Without cable, NBA, NHL and MLB teams are now forced to get creative with their TV rights. And a handful of streaming tech providers—like Kiswe and Viewlift—are vying to be major players.

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Transcript

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0:00.0

Here's your Forbes Daily Briefing for Monday, November 25th.

0:05.5

Today on Forbes, Stream and Beam,

0:09.2

how you'll watch sports in the future.

0:12.7

The Utah Jazz aired games locally on the same regional cable channel

0:16.2

for more than 30 years until AT&T Sportsnet Rocky Mountain,

0:22.4

as it was known in its final iteration, announced last October it was laying off its employees and shutting down.

0:28.6

In search of a new broadcast partner, the NBA's 23rd most valuable team became one of the

0:33.9

earliest adopters of a trend that's sweeping the sports media world, so-called,

0:38.6

quote, stream and beam.

0:42.1

Any over-the-air broadcast television station, like Sinclair's Channel 14 KJZZ, could produce

0:48.6

and beam the team's games to anyone in the Salt Lake City market with a pair of rabbit

0:53.4

ears antenna. But streaming

0:55.6

was a trickier proposition. Like many NBA teams whose cable deals crumbled, the Jazz

1:01.7

suddenly controlled its own digital rights and had to figure out how to launch a direct-to-consumer

1:06.6

streaming service in a matter of weeks. Jazz president Jim Olson says, quote,

1:12.2

We needed experts in the business, and as fast as we needed to move, we weren't prepared

1:17.1

to try to do the whole thing all on our own.

1:20.8

Enter the company Kissway, one of several streaming tech providers positioning itself as a key

1:25.9

player in the evolution of the multi-billion

1:28.1

dollar local sports media landscape. The New Jersey-based company helped design and launch Jazz

1:34.1

Plus before the start of last season, fully customized with alternative language broadcasts,

1:39.8

data tracking, and compatibility across two dozen connected devices. Similar opportunities exist with

...

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