Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 8 September 2017
⏱️ 34 minutes
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Summary
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| 0:00.0 | something that like a lot of people, you know, don't understand necessarily. |
| 0:04.4 | Like, you have to spend money, like, in order to test. |
| 0:07.2 | Like, it costs money, like, to, and, but the outcome is huge. |
| 0:13.2 | Like, once it gets going and you get it right and you figure out what it is that you need specifically for your specific business, it's huge. |
| 0:23.1 | Welcome to the tips, tactics, and strategies for using paid traffic to grow your business on autopilot. |
| 0:33.1 | You also hear what's working and not working right now from the top minds and online marketing |
| 0:38.1 | so that you can get more leads and sales every day without having to empty your wallet in the |
| 0:43.1 | process. All right. Let's jump into it. All right, all right. Welcome back to another episode |
| 0:52.1 | of the Art of Payid Traffic podcast. Rick |
| 0:54.4 | I'm already here. Hope this finds you well. Really appreciate you for giving me your time today. |
| 0:58.8 | This is another bonus strategy sessions episode. We're going to take you inside a Facebook |
| 1:03.9 | ads strategy call with one of my students. And this is a call with Liot Siegel, who is an |
| 1:10.5 | interior designer working with |
| 1:12.5 | local and residential design, commercial design. She also helps real estate agents with staging, |
| 1:17.9 | and she's also working towards working with boutique hotels on improving their interior |
| 1:23.6 | design. Now, this strategy call focuses on how she's trying to use Facebook ads to reach |
| 1:29.5 | real estate agents to give them value around staging homes that they have for sale. And we |
| 1:36.3 | dive into a lot of different things here today. Specifically, we dive into improving her |
| 1:40.9 | targeting, how to increase relevance score, the value of leading with great |
| 1:45.4 | content, improving her ad copy, amplifying content with Facebook ads, improvements for setting |
| 1:50.9 | up her Facebook ads campaign, and a whole lot more. As you can see, we jump into a lot here |
| 1:55.9 | over the next 25 to 30 minutes. So we're going to jump into all that with Leot in just a second. But before we do, |
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