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The Art of Online Business

Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Online Business, Business Scaling, Social Media, Podcasting, Marketing, Team Building, Evergreen Sales Funnels, Productivity, Youtube, Entrepreneurship, Facebook Ads, Online Marketing, Outsourcing, Business

4.8828 Ratings

🗓️ 8 September 2017

⏱️ 34 minutes

🧾️ Download transcript

Summary

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working wi...

Transcript

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0:00.0

something that like a lot of people, you know, don't understand necessarily.

0:04.4

Like, you have to spend money, like, in order to test.

0:07.2

Like, it costs money, like, to, and, but the outcome is huge.

0:13.2

Like, once it gets going and you get it right and you figure out what it is that you need specifically for your specific business, it's huge.

0:23.1

Welcome to the tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

0:33.1

You also hear what's working and not working right now from the top minds and online marketing

0:38.1

so that you can get more leads and sales every day without having to empty your wallet in the

0:43.1

process. All right. Let's jump into it. All right, all right. Welcome back to another episode

0:52.1

of the Art of Payid Traffic podcast. Rick

0:54.4

I'm already here. Hope this finds you well. Really appreciate you for giving me your time today.

0:58.8

This is another bonus strategy sessions episode. We're going to take you inside a Facebook

1:03.9

ads strategy call with one of my students. And this is a call with Liot Siegel, who is an

1:10.5

interior designer working with

1:12.5

local and residential design, commercial design. She also helps real estate agents with staging,

1:17.9

and she's also working towards working with boutique hotels on improving their interior

1:23.6

design. Now, this strategy call focuses on how she's trying to use Facebook ads to reach

1:29.5

real estate agents to give them value around staging homes that they have for sale. And we

1:36.3

dive into a lot of different things here today. Specifically, we dive into improving her

1:40.9

targeting, how to increase relevance score, the value of leading with great

1:45.4

content, improving her ad copy, amplifying content with Facebook ads, improvements for setting

1:50.9

up her Facebook ads campaign, and a whole lot more. As you can see, we jump into a lot here

1:55.9

over the next 25 to 30 minutes. So we're going to jump into all that with Leot in just a second. But before we do,

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