This is the show where I bring it to best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

Hey, what's up, guys? Welcome back to the Art of Paid Traffic Podcast. Rick Mulready here.

Hope this finds AOPT Nation doing really, really well today. Appreciate you for give me your time for this episode today.

This is another bonus strategy sessions episode.

I have to slow down when I say that.

For some reason, I have the hardest time saying bonus strategy sessions episode,

where I'm going to be taking you inside a Facebook ad strategy call with one of my students.

And today's call is with Jerry

D. Martini. And she is with a local commercial and residential security company called Jad Tech

Security Services. They're in Southern California, but they serve clients all over the U.S.

And I thought this was an interesting call to share with all of you,

because this is sort of a different type of company that you might see advertising on

Facebook can be extremely effective because you can get so targeted with a business like this,

but not something we've really talked about a whole lot here on the podcast. Of course, we talk about local businesses a lot. This is just another type of local

business that's serving a national clientele. So this strategy here is going to focus on how she

can use Facebook ads to get more leads for her sales team so that they can continue growing their

business. I think she said their close rate is about 40% on all leads coming in. So obviously,

the more qualified leads that they can get coming in, the sales team can close them into new

business. We also talk about how they can be leveraging their existing client list to

increase their business. We talk about offers they can be testing out. And we also dive into

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