4.8 • 618 Ratings
🗓️ 17 February 2020
⏱️ 28 minutes
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0:00.0 | Martina Castro is proof of what is possible when you just start doing the thing you love. |
0:18.2 | She's the CEO and founder of Adonde Media, which she calls a globally |
0:22.3 | minded podcast production company. She also co-founded and produced Radio Ambulante and PR's first |
0:29.2 | ever Spanish language narrative journalism audio show. Throughout, Martina has challenged herself |
0:34.1 | to grow as a storyteller and digital media leader, earning respect from colleagues and contracts with big names like the popular Duolingo app and the influential TED speaker series. |
0:44.9 | In short, she's doing what she loves and doing it her way. |
0:53.0 | Martina, thank you so much for being here. It is a great honor. A great honor. I'm like, go on. I was looking through your roster. I mean, goodness, you interviewed Dolores Huerta. I was like, I can't believe I'm going to be on this podcast. This is a... You're so silly. It's a highlight. You're a digital audio queen. |
1:12.5 | Oh, I don't know. |
1:13.6 | It depends who you talk to. |
1:14.9 | People I talk to. Julika has a very high standard. So Julika signed off on that. |
1:19.6 | Is it then strange or totally normal to be on someone else's podcast? |
1:22.8 | Completely strange. I mean, I still get a little, like, flustered and nervous. But I think it's important to know |
1:31.3 | what it feels like to be on this side. Otherwise, you have zero sympathy for the people you go out |
1:35.8 | and interview. And I think it makes me a more empathetic storyteller. You start as an |
1:43.9 | intern at NPR. That's your entree into all of this. |
1:48.2 | Yeah. I knew I needed to get an internship. I was, you know, an overachiever in school. And so I knew I had to |
1:53.5 | follow the rules. And it's okay, I got to get an internship. And so I applied for the NPR internship. |
1:57.7 | And I didn't get it the first time. I got one in another different radio journalism program, |
2:04.8 | and then three days after college ended, I started my internship at NPR, |
2:10.7 | and that just kicked everything off. |
2:13.0 | It was really lucky. |
2:14.7 | You realize how lucky you are in the sense that most people don't just stumble |
... |
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