4.8 • 641 Ratings
🗓️ 12 July 2021
⏱️ 13 minutes
🧾️ Download transcript
Passion and curiosity drive the artist towards a craft that usually isn't the most lucrative. Early on, we jump on any opportunity to make money. But quickly, reality sets in. Bills, taxes, medical costs, equipment- it adds up fast, and we realize that we going to have to charge more.
So how do we scale a creative business? In this episode I take a question from Fritz, a photographer working hourly, about how to do just that.
To get you thinking before the show:
What part of the business do you love? How can you build your business in a way that you do more of the things you love and bring on other people to support the areas that don't light you up as much?
Finally, never underestimate the power of your brand. Today, you might not be able to charge the high rate you feel you deserve, but that doesn't mean you won't be able to a year or two from now. Taking smaller clients and hustling along the way does not make you are ineligible to land the Nike's and Apples of the world down the road. Focus on honing your craft and don't be shy to take on bigger clients.
Enjoy!
Have a question?
Text me 1-206-309-5177
Tweet me @chasejarvis
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Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.
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0:00.0 | Hey everybody, welcome to another episode of the show. It's your buddy, Chase Jarvis here in your ears. |
0:09.0 | Welcome to another episode of the Chase Jarvis live show on Creative Live. Today's episode, |
0:13.5 | today's micro show, if you will, is about a very important topic, and that is making money with your creative work. Now, this comes in many forms. |
0:23.6 | And one of the most popular questions I get is how to shift to a value-oriented pricing framework |
0:32.5 | from an hourly. And my belief is that trading your time for money is a slippery slope. It is nearly |
0:42.2 | universally true that that is the first stage as someone goes from just loving their craft |
0:47.6 | and having something they're passionate about. As soon as they try and make money, there are a lot of |
0:50.9 | missteps. So you may not want to be interested in monetizing |
0:55.0 | your craft right now, but if you can see that in the future or if you do right now want to make |
0:59.2 | more money doing the things you're doing, either one of those cases apply to you. This episode is |
1:04.1 | fantastic. And we're taking this from a daily creative, which is a question from a series that I do |
1:09.1 | on my YouTube channel. And Fritz comes in and asks |
1:12.9 | the question about how do we scale a creative business? Fritz is a photographer working hourly, |
1:18.8 | but this has nothing to do with photography and everything to do with the mentality of stopping |
1:23.7 | trading your time as in every hour for a certain number of dollars. How do you create a |
1:29.4 | value-oriented system where you can work the same number of hours but charge a increasingly |
1:34.8 | dramatic number for a project rather than on a time basis, on a project basis? This is going to be |
1:42.3 | a major unlock if this is an area of business or interest |
1:44.9 | to you. So enjoy my answer to Fritz's question on this here show. I think it's going to |
1:49.9 | provide a lot of value in a little bite-sized, tasty piece. So I'm going to get out of the way |
1:54.8 | and into this episode. |
1:58.4 | Hi, Chase. It's Fritz, a German photographer currently living in Prague. |
... |
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