Tic, just made a major move and they talked about a 50-50 split,

which would be the first platform that's come in for YouTube's super generous ad

Reb share that has been a major, I think reason why creators flock there and pays the best.

Right now it's limited to big creators 100,000 and what do you think in terms of your predictions

and Tik-Tock gunning for everybody right now.

Look, I think they've done a really good job.

I think first of all, their algorithm is based on the interest graph instead of the social graph,

which is a huge advantage and I believe in

merit so my favorite thing is to look at all your Tik-Tocks where this video got

17 views this one got 430 and this one got 1.9 million. That feels like merit. Everybody's Instagram

being around the same numbers doesn't feel like merit. And so I think we're

intoxicated by the merit of it. They've been very aggressive. They've

already won.

And now they're just going to expand.

That's what everybody does, right?

So they won on this thing.

Now they're saying, oh, you can make longer videos.

Oh, you can write more.

Like today, I was like, wait a minute, I can write more copy. I've missed the headlines. I've been in like a cocoon for four months with Vicon and Series 2B friends. So they'll just create everything. And so, yeah, I mean, I think they're incredibly aggressive they

they're still acting like a small company they're innovating innovating

innovating innovating and now they've got everybody following them.

They're the clear leader in my opinion of the attention graph,

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