What a lot of people don't realize is that they keep their employees, they keep their spouses,

they keep their friends stuck in these emotions because they indulge in them with them.

They reinforce the emotion by behaving in a way that the person wants them to

and doesn't have to use their verbal ability to ask for.

How do you create an unshakable business?

I cross $100 million in net worth by the age of 28.

Now I'm growing acquisition.com into a billion dollar portfolio.

In this podcast, I share the lessons I've learned in scaling big businesses

and helping our portfolio companies do the same.

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So I want to share a topic that is super top of mind for me because it's something that I experience in my own business, a portfolio CEO brought up to me the other day, how people

use emotions to influence others' behaviors. What I used to think,

for example, was that emotions were a reaction to something that I did. But what I have learned over

time in studying more of behavior science and psychology is that a lot of people actually use

emotions to get something, right? So if somebody comes to you and they're angry or somebody comes

to you and they're sad,

it's not necessarily that you made them anger or sad, but they know that if they act angry or they act

sad, they're going to get something they want from you because you're going to respond in a

certain way that they've probably seen works in the past. And so an example of this is, I was speaking

with one of our portfolio CEOs, and she was telling me that one of her teammates constantly is coming to her stressed and anxious and talking about how anxious she is.

And I said, well, what do you do when she acts anxious and when she acts stressed?

And she said, well, I usually ask her what's on her plate and then I take some of it off of her plate.

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