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Women of Impact

Stop Holding Back! Jen Cohen’s Proven Method to Crush Doubt and Outshine Your Fears (Fan Fav)

Women of Impact

Impact Theory

Society & Culture, Relationships, Education

4.8701 Ratings

🗓️ 10 August 2025

⏱️ 41 minutes

🧾️ Download transcript

Summary

This is a Fan Fav episode. Author of “Strong is the New Skinny,” health and lifestyle consultant Jen Cohen is very used to pursuing unusual opportunities and taking surprising risks. Because, as she is fond of asking, “What’s the worst that can happen?” On this episode of Health Theory with Lisa Bilyeu, Jen Cohen explains why it’s better to be strong, bold and adventurous than merely skinny, talks at length about how to deal with your weaknesses, and describes exactly how to take small, sustainable steps to build confidence and resilience. Original air date: 10-1-19 SHOW NOTES: Jen explains the slogan, “What’s the worst that can happen?” [2:43] Jen advocates being bold and being willing to fail [4:18] Jen explains how to deal with failure and rejection [7:26] Jen claims that training fitness also means training your mindset [10:56] Jen describes the pressures women feel to be skinny [12:37] Jen advocates taking small, sustainable steps to form good habits [14:53] Lisa and Jen discuss why you need non-negotiables [16:58] Jen talks about how sometimes your best quality is your worst quality [20:34] Jen explains how to tell the difference between burnout and just making excuses [21:50] Jen and Lisa discuss being your own worst critic [23:54] Jen describes how to get trustworthy feedback [26:18] Jen shares one of her biggest failures and how she dealt with it [27:10] Jen and Lisa discuss how to deal with weaknesses and form a great team [32:02] Jen affirms the value of self-awareness, resilience and being deliberate [36:20] Jen shares her superpower [37:37] FOLLOW JEN: WEBSITE: jennifercohen.com INSTAGRAM: https://bit.ly/2o1IeSK TWITTER: https://bit.ly/2nisLO7 CHECK OUT OUR SPONSORS Vital Proteins: Get 20% off by going to https://www.vitalproteins.com and entering promo code WOI at check out.  SleepMe: Visit https://sleep.me/woi to get your Chilipad and save 20% with code WOI. Try it risk-free with their 30-night sleep trial and free shipping! OneSkin: Get 15% off with code LISA at https://oneskin.co  Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/lisa Macy’s: Upgrade your glam at https://macys.com ********************************************************************** LISTEN TO WOMEN OF IMPACT AD FREE + BONUS EPISODES on APPLE PODCASTS:  apple.co/womenofimpact ********************************************************************** FOLLOW LISA: Instagram: https://www.instagram.com/lisabilyeu/ Twitter: https://twitter.com/lisabilyeu YouTube: https://www.youtube.com/womenofimpact Tik Tok: https://www.tiktok.com/@lisa_bilyeu?lang=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The year was 1994 and Speed was the biggest blockbuster of the year,

0:05.0

sending Keanu Reeves into mega-superstardom.

0:08.0

So when this superstar visited a small town in Winnipeg,

0:11.0

well, let's just say his presence was known.

0:14.0

Insert young girl with a dream, with a dream of becoming a VJ, that's video jockey.

0:20.0

This young girl had the very rational idea to track down Keanu,

0:23.6

push through the fans, then the press, then security,

0:27.6

to then get enough time with him in order to persuade him to appear in her demo tapes

0:31.6

she wanted to send out to an audition.

0:34.6

Doesn't sound very difficult, right?

0:36.6

I mean, what's the worst that can happen?

0:38.3

What is the worst that can happen? Well, this question was her point break and led her to

0:45.7

actually getting Keanu to come to a house and appear in her video. This question led her

0:51.3

to earning a master's degree in physical education and like she had

0:55.1

a genie in a bottle, she hid it baby one more time and landed the coveted position as the lead

1:00.5

trainer to the world's most influential record label acts such as Christina Aguilera and Britney

1:05.9

Spears. What's the worst that can happen? Led her to becoming lifestyle and fitness spokesperson and consultant for world-class brands

1:13.6

including muscle milk, kind bar, and weight watchers, who she teamed up with to produce

1:19.2

a best-selling DVD series in major retail stores such as Target and Costco.

1:25.0

That very question led her to writing three smash hit books, including Strong is

1:29.2

the New Skinny, which ranked number two on the bestseller list. It led her to co-founding the

1:34.6

number one ranked fitness app on Apple, which she later sold to Weight Watchers. It led her

...

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