Stop Hiding Behind Your Logo | Episode 309
Real Business Owners
Trevor Cowley
5 • 704 Ratings
🗓️ 29 April 2025
⏱️ 32 minutes
🧾️ Download transcript
Summary
In this episode, Trevor rips the lid off one of the biggest mistakes business owners are still making today — hiding behind their business brand instead of building their personal brand. He lays out exactly why the game has changed, why the market doesn’t trust your business page, and why YOU need to be front and center if you want to dominate in 2025 and beyond.If you're still relying on a business page to grow your company, you're already losing ground. Trevor shows you how to pivot, build real trust, and stay ahead in a world where personal connection beats corporate polish every single time.
If you are ready to level up personally and professionally, go to joinrbo.com
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. |
| 0:07.0 | Every level that you hit, there's a lot of things that suck that you just won't want to do. |
| 0:11.6 | What you're capable of is on the other side I don't feel like it. |
| 0:15.5 | And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. |
| 0:23.8 | Welcome back to real business owners with myself, Trevor Cowley. Guys, per usual, if you're |
| 0:28.0 | ready to level up, go to join RBO.com. There's a lot of people winning in the inner circle, |
| 0:32.3 | and I would love to build a relationship with you and be on that journey with you to get you from where you are to where |
| 0:38.4 | you're trying to be. As this week's topic is just understanding your personal branding. |
| 0:43.3 | And at this point, how important it is more so than your business branding. Now, old school |
| 0:49.0 | back in the day, it was all about the branding of the business. Nowadays, it's more about the people that are behind the business than it is the business. |
| 0:57.1 | If you're out there running ads for your business, you should be posting on a business account. |
| 1:01.8 | Let's be real. |
| 1:02.4 | I mean, people are going to go through the process of seeing your ad. |
| 1:05.4 | Then they're going to go over to your social media and they're going to vet you that way. They're going to scroll through some of your content and decide from that point moving forward whether you're somebody that they might want to do |
| 1:14.2 | business with. But think about it. If you see family or friends or anybody that you know in business |
| 1:21.0 | that has business pages and you see them post something on their business pages, how often does it |
| 1:26.1 | get shared? How much love is it really |
| 1:28.0 | receiving? Is it getting a bunch of likes? Is it getting a bunch of shares? It doesn't happen anymore. |
| 1:33.4 | Why is that? The market knows that that individual has an agenda. All businesses have an agenda. |
| 1:38.9 | Your agenda as a business owner is to generate revenue, is to make money. And the marketplace knows that. |
| 1:45.6 | So anytime that you're posting something from a business page, the marketplace knows what you're |
| 1:50.3 | trying to do. They understand that the only reason why you're giving this information is because |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Trevor Cowley, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Trevor Cowley and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.