Balance between thinking and doing.

One of the things in the semiconductors was you had wrist takers.

I mean, Bob Noyes learns to hang glide at age 40.

These people like laying their butts in the line.

How important was that in the early days?

I mean, we're going back to 75.

Well, again, after seeing my entire life's been spent only in one industry, which is this one.

But I've been in it now for about 15 years, and I've seen a lot of people make a lot of things.

I've seen a lot of people fail a lot of things.

And my point of view on this, or my observation is that the doers are the major thinkers.

The people that really create the things that change this industry are both the thinker-doer in one person.

And if we really go back and we examine, you know, did Leonardo have a guy off to the

side that was thinking five years out in the future what he would paint or the technology he

would use to paint? Of course not. Leonardo was the artist, but he also mixed all his own paints.

He also was a fairly good chemist, knew about pigments, knew about human anatomy, and combining all of those skills

together, the art and the science, the thinking and the doing, was what resulted in the exceptional

result. And there is no difference in our industry. The people that have really made the contributions

have been the thinkers and the doers. And when you, a lot of people, of course, it's very easy to take credit for the thinking.

The doing is more concrete, but somebody, it's very easy for somebody to say, oh, I thought of this three years ago.

But usually when you dig a little deeper, you find that the people that really did it were also the people that really work through the hard intellectual problems as well.

One of the things that really hurt Apple was after I left John Scully got a very serious

disease. And that disease, I've seen other people get it too. It's the disease of thinking

...