Steve Blank: Author, Entrepreneur, and Start Up Whisperer

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 30 June 2021

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever wondered what it's like to run a start up or be in Silicon Valley? You'll get to find out with this episode's interview of Guy Kawasaki's Remarkable People podcast with Steve Blank. Blank's customer development methodology is a cornerstone of the lean startup movement, popularized by Eric Ries whom Blank states was "the best student I ever had." Steve and I talked about: What should a young entrepreneur supposed to put in his pitch? Startups are about leadership and culture Entrepreneurs and technology lovers- this one's for you! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:44.4	I'm Guy Kawasaki and this is remarkable people. This episode's remarkable guest is Steve Blank.
0:56.2	Steve attended the University of Michigan for one semester and then joined the military.
1:01.6	After the Vietnam War, he moved to Silicon Valley and has been involved with tech companies including Xilog, MIPS computers, Convergent Technologies, Super Mac, ESL, Ardent, Rocket Science Games,
1:15.3	and Epiphany. To put it mildly, he truly understands high-tech entrepreneurship because he's
1:21.7	been there and done that, as opposed to studied that, or passively invested and advised that.
1:29.6	He created the methodology called customer development that led to the lean startup movement
1:35.0	popularized by his student Eric Reese.
1:38.3	The gist of the lean startup movement is to deeply understand customer problems, build minimal
1:44.0	viable products, and get these products
1:46.4	quickly and inexpensively to market to validate the business hypotheses.
1:52.1	Key practices include a short and simple business model canvas instead of an intricate business
1:58.7	plan, getting out of the building to solicit real-world
2:02.4	feedback, agile product development involving iterative and incremental changes, aka MVP's,
2:10.5	minimum viable products. Steve is the author of three books, The Four Steps to the Epiphany,
2:17.3	Not All Those Who Wander Are Lost,
2:20.1	Holding a Cat by the Tail. He also co-authored the startup owner's manual with Bob Dorf,
2:26.5	and he teaches at Stanford and Columbia. In short, there are not many people who know more
	...

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