Step By Step To Ecommerce Sales Beyond Amazon w/ Ezra Firestone
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 28 September 2017
⏱️ 29 minutes
🧾️ Download transcript
Summary
If you’re making sales on Amazon but are struggling to convert through your own channels, you probably haven’t built a brand.
During the recent Content & Commerce Summit in Los Angeles, Ryan caught up with the incredible expert marketer Ezra Firestone to discuss strategies for positioning your company as a business that takes orders from Amazon — not an “Amazon business."
Ezra Firestone is an expert when it comes to building a brand and community. He’s the CEO of Smart Marketer, Inc. and founder of Zipify Apps, a company building solutions for Shopify stores. Plus, he is speaking at The Capitalism Conference in Austin, Texas this December.
Ezra teaches business owners the trick to turning cold advertising into profit. It starts with focusing on building your brand (not just your Amazon store) and being willing to test strategies for engaging your audience.
In previous episodes with Ezra, we’ve discussed ways eCommerce entrepreneurs can leverage Facebook Messenger to add more customers to your business.
This time with Ezra, Ryan zeroed in on his belief that if you’re making sales on Amazon but struggling to convert through your own channels, you haven’t built a brand.
On this episode of Freedom Fast Lane, Ezra talks to us about the solid strategies for building a brand beyond Amazon, strategies for turning social media views into conversions, and creating a long-term view of your model using a direct response funnel.
Plus, Ezra shares an exciting new solution by Zipify Apps called Zipify Pages, which allows Shopify users to create landing pages quickly. Zipify Pages gives entrepreneurs the ability to write long-form sales pages which they can test and optimize to turn visitors into converters more effectively.
Key takeaways:
- Building a brand which is bigger than its Amazon sales
- The strategy for turning social media views into conversions
- Using Zipify to create a long view of your model with a direct response funnel
Connect with Ezra
Check out Smart Marketer for loads of great content on how to build your eCommerce site with an effective marketing strategy.
Ezra on Facebook
Ezra on Twitter
Ezra on LinkedIn
Ezra on YouTube
Ezra on Instagram
Connect with Ryan
On Youtube
On Facebook
On Twitter
On Google Plus
On LinkedIn
On Instagram
Subscribe to Freedom Fast Lane
Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran
Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | So once people know you, they like you, they trust you, they'll buy from you. Look, one third of |
| 0:04.0 | America, they're buying on Amazon. That's where they're buying. You've got to be there if you want to |
| 0:08.0 | get in front of them. The other two thirds are willing to venture off. So you're going to have your people |
| 0:11.5 | that are only ever going to buy on Amazon, but you're going to have your people that are willing to |
| 0:14.8 | buy from you. You're listening to Freedom Fastlane presented by Capitalism.com. |
| 0:23.6 | This is the show about building businesses and investing the profits so that you can live life on your terms. |
| 0:31.6 | And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran. |
| 0:40.6 | During the recent Content and Commerce Summit in Los Angeles, Ryan caught up with the incredible |
| 0:45.8 | expert marketer Ezra Firestone to discuss strategies for positioning your company as a business |
| 0:51.5 | that takes orders from Amazon, not an Amazon business. |
| 0:56.3 | In previous episodes with Ezra, we've discussed ways e-commerce entrepreneurs can leverage |
| 1:01.4 | Facebook Messenger to add more customers to your business. |
| 1:04.9 | This time with Ezra, Ryan zeroed in on his belief that if you're making sales on Amazon, |
| 1:10.1 | but struggling to convert through |
| 1:11.8 | your own channels, you haven't built a true brand. The two discussed solid strategies for |
| 1:18.6 | building a brand beyond Amazon, strategies for turning social media views into conversions, |
| 1:24.5 | and creating a long-term view of your model using a direct response funnel. |
| 1:29.1 | So be sure to stick around and listen to this full episode of Freedom Fastlane podcast |
| 1:33.5 | with Ryan Moran and Ezra Firestone. |
| 1:37.2 | What's up, FastLaynor's Ryan Daniel Moran here and the man, the myth of legend. |
| 1:42.9 | I'm here with Mr. Ezra Fire firestone i just banged my mic so |
| 1:46.3 | it like probably did a pop hopefully it got people's attention it was a pattern interrupt |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Capitalism.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Capitalism.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.