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The Creative Penn Podcast For Writers

Starting From Zero And Success With BookBub Ads With David Gaughran

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8745 Ratings

🗓️ 28 September 2020

⏱️ 67 minutes

🧾️ Download transcript

Summary

When you've been self-publishing over a decade, it's easy to see how things have changed for indie authors and where the opportunities lie for publishing and marketing our books. In this wide-ranging interview, David Gaughran discusses the shifts in the industry, starting from zero, book marketing tips, and more. In the intro, Audible launches an […]

The post Starting From Zero And Success With BookBub Ads With David Gaughran first appeared on The Creative Penn.

Transcript

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0:00.0

Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

0:08.9

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas

0:15.7

for your book. You can find the episode show notes, your free author blueprint and lots more information at thecreativepen.com.

0:25.4

And that's Penn with a double N. And here's the show.

0:30.8

Hello creatives, I'm Joanna Penn, and this is episode number 509 of the podcast, and it is Friday the 25th of September 2020, as I record this.

0:41.6

So today I'm talking to David Gockran, and I know you will love listening to his Irish accent, as well as his many marketing tips.

0:49.5

It feels like the pair of us have been around in the industry a very long time.

0:54.1

And we first met in person,

0:56.1

I think it must have been 2012 London Book Fair. And we've been together at various events over the

1:01.5

years. And we talk about how self-publicing has changed, how we all start from zero, especially

1:07.3

when we begin another pen name, which both David and I have done. And Dave has done this year to

1:13.4

split out his fiction from his nonfiction, which I did back in 2012 and never regretted.

1:18.6

He gives some thoughts on the algorithms and the importance of clean data. And we get into

1:23.7

bookbub ads, which is brilliant. I found bookwub ads, the paper click ads to be fantastic

1:29.5

and why testing is important and how to do it and how it can make all the difference. So lots of

1:36.0

great tips coming up from Dave. In publishing news, the new publishing standard, which is a fantastic blog, highly recommend it,

1:47.0

The New Publishing Standard.com reports on global stories. Reports this week that Audible has

1:53.4

launched an unlimited audiobook subscription service in Spain going up against storytale,

1:59.6

which has been in that market for a number of years now.

2:02.7

And Storytell is an unlimited service.

2:04.7

There are lots of unlimited audio and e-book services, of course.

2:09.1

Not all of them require you to be exclusive.

...

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