4.6 • 4.4K Ratings
🗓️ 16 January 2024
⏱️ 41 minutes
🧾️ Download transcript
Telling a clear story about your product is a basic entrepreneurial skill. But to build enduring impact, you need to help amplify other stories — those that surround you in your community and your customers.
Marcus Samuelsson has done just this with beloved restaurants such as Hav & Mar and Red Rooster, and through his media group that celebrates the richness of the world's cuisines and the stories embedded within them.
Marcus shares how embracing a diversity of stories has let him create spaces where every individual's narrative is valued, and has opened up new avenues of inspiration for him as an entrepreneur and award-winning chef.
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0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
0:24.8 | So search for rapid response in your podcast player |
0:28.0 | and subscribe to make sure you get all our episodes. |
0:31.2 | I'll see you on the other side. |
0:35.0 | What of the dishes that is so dear to me, it's something that I loved growing up, |
0:42.0 | is a dish called Saibaji, a spinach and lentil stew that has |
0:47.5 | ten other vegetables that have been pureed and delicately weaved into the stew. so you get this complex amalgam of flavours. |
0:57.0 | That's Jay Punjabi. He's a co-founder and head of television at Wait What, the company that produces, masters a scale. The dish he's talking about sounds delicious, but for him there's a deeper meaning to it than simple comfort food. |
1:14.0 | When my father was just eight years old, |
1:17.0 | he was in a refugee camp in Bombay |
1:20.0 | after the partition of India and Pakistan. he would go out and seek this dish in the |
1:28.1 | home of people in the refugee camp because it became a thing that connected him to the home that he had left |
1:35.8 | and the world that he was familiar with. |
1:37.6 | That was just one of the many personal stories Jay heard for the first time thanks to an informal experiment he undertook when visiting family in India. |
1:52.0 | I only get a chance to go once a year for about 10 days |
1:57.0 | and I was searching for a way to connect deeply with them |
2:00.0 | while we're there. |
2:02.0 | So I came up with this adventure. I identified |
2:08.8 | 21 of our favorite home-cooked meals growing up. |
2:15.0 | Over the course of seven days, we cooked all 21 of them |
... |
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