Too many people want social content to do everything

instead of being the emuse bush to the thing you want them to do.

I think, for example, I would tell you that I'm incredibly misunderstood as a businessman

because my social media content can't do the depths of what I do.

There is no videos where I'm talking like this where I can, like,

who I am as an actual business person does not really show up with my social.

I just let my social do the appetizer part and then with the hopes that people will go down the path

and a lot of times where you have depth and you have a real business, you get caught up

because you're trying to make a little bit more happen in the content, which doesn't mean

being authentic and just do whatever will work on social. But,

think strategically of like, what will this TikTok do when they decide to click the default URL

in our profile instead of maybe trying to make two or three things happen in a piece?

Awesome, so maybe we can go around and maybe just do some intros and tell me what business you're in

and then we'll go into kind of the direct Q&A time to be selfish and just ask away at your question.

So, yeah, start with me.

Yeah. Alice Kim, I have a sustainable woman's wear company.

We're the user of the larger test, so a double D who are not plus size, size 0 to 14,

underserved demographic. So we're eliminating the shame by, we're changing the game by

eliminating the shame. Awesome. What are you based? New York. Awesome.

Chris McClure, out of Chicago, I have a family owned print business.

And so, kind of looking to how do we evolve as businesses have evolved from this.

Yes, and how do we integrate those? Very cool.

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