This is CBS, Iron the World, the Scholar Report with CEO Chris Regal of Scholar.com,

a global technology firm transforming the retail space, which is why he can see the economy worldwide.

We go, however, to a franchise that's been in question these last years.

Starbucks, it's everywhere. And then again,

it's been underperforming for many quarters. The polite way of saying it is falling sales.

Why and what is to be done? There's a new CEO, his name is Nickel, and he has launched a program

called Back to Starbucks. No kidding. Chris, a very good

evening to you. Starbucks is the premier franchise of things we don't need, but we liked, because it was

comfortable, there was good internet. The coffee was very strong. The sweets were extremely

tempting. Yes, everything was overpriced, but you were paying for a comfortable place to sit either in midwinter or in the summertime, and you were protected from what you could say was the randomness of street life in major cities. What went wrong was they stopped policing their own establishment.

They took chairs away. The service got much worse. They were hiring people who didn't

attend to the customer as much. And at the same time, they got lazy. They got lazy about their

pricing. They got lazy about their coffee. And then they had to

start closing stores in major metropolitan areas because the facilities were overrun by clearly

people who were troubled. That was then. This is claiming to be now.

Do you believe it, Chris?

You see everything.

John, Mr. Nichol, who's come in, is a very solid executive and very solid performer.

He had previously been at Taco Bell, previously been in Chapulte.

He has a track record for being able to clean up and turn around challenge, scaled

QSR businesses.

So within the plan, part of that seems to be kind of return to fundamentals, better service,

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