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The Times Tech Podcast

Standard Cognition's Jordan Fisher: "Cashierless stores are coming"

The Times Tech Podcast

Will Morley

Business, Unknown, Technology

4.9654 Ratings

🗓️ 9 October 2020

⏱️ 52 minutes

🧾️ Download transcript

Summary

The Sunday Times’ tech correspondent Danny Fortson brings on Jordan Fisher, founder of Standard Cognition, to talk about creating a video game (5:00), being rejected from venture capitalists (7:20), helping the financial regulator catch fraudsters (9:30), jumping into cashierless checkouts 12:10), the future of retail (16:30), launching in three stores (21:00), not using check-in gates (23:30), the very analogue backend of cashierless checkout (28:00), raising $86m - thanks to Amazon (32:15), what this means for retail (36:30), the effect of “Bodega-gate” (39:10), getting people used to not paying for stuff (41:10), the facial recognition issue (43:00), selling the system as a DIY kit (46:20), and the moments he thought it wouldn’t work (48:30).

thetimes.co.uk/dannyinthevalley


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Transcript

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0:00.0

Yo!

0:01.0

Technology.

0:02.0

What is it all about?

0:04.0

If a computer can see as well as a human, it should change everything, really every industry

0:09.0

in the world.

0:10.0

So my thesis was, look, this is going to be as big as the mobile revolution, as big as the internet revolution.

0:17.0

And I've got to be in here on the ground floor.

0:32.0

Hello and welcome to Danny in the Valley, your weekly dispatch from behind the scenes and inside the minds of the top people in tech.

0:36.3

I am Danny Fortson, the West Coast correspondent for the Sunday Times.

0:39.9

Thank you for tuning in. I hope you all are doing well. I am myself. I'm recovering from a very nasty cold passed along to me by my three-year-old.

0:46.6

So I've spent the last couple days horizontal trying to recover. But amidst my convalescing, I did get

0:53.7

vertical, or at least I sat up in a chair long

0:57.0

enough to have a super interesting conversation about the future of shopping specifically about

1:03.8

cashierless stores now we have heard all about Amazon Go which these stores that have popped up

1:10.1

in a few cities here and there around the U.S.,

1:13.0

but for most, going into a store, grabbing what you want, and then just walking out is not something that they've experienced.

1:21.4

Well, this week's guest reckons he's about to change all of that.

1:26.1

His name is Jordan Fisher, and he's the founder of

1:29.7

Standard Cognition, which is a startup here in San Francisco, and they have created a system

1:34.9

using cameras, some very clever computer vision algorithms, and lots of legwork behind the scenes

1:41.3

to create a whole library of product images and all that together

1:46.0

to create the first cashier list checkout system that can be implemented in just about any store

...

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