What I've learned from this is that I would not suggest setting up a hedge fund that

is completely based on investing in companies based on the stadium naming rights.

There might be other factors at play.

I'm Dylan Lewis and that's Motley4Money's Ricky Mulvey.

The NFL season kicks off this week with the reigning champion Kansas City Chiefs taking

on the Detroit Lions on Thursday night football.

As you ready yourself for Sundays on the couch and a montage of advertisers coming into

your living room, we ask Ricky to zoom in on the world of NFL sponsorships and set

up an experiment to see how the names you see plastered on stadiums stack up as stocks.

Ricky you took a look at the NFL stadium sponsors and their performance relative to some of

their peers in the market.

I think a lot of us have wondered as we've seen names on the side of stadiums.

Is that an interesting and investable idea?

That's certainly interesting and in my mind, there are some stadium deals that make

a lot of sense, which is you have a large consumer product brand that you want widespread

awareness for, maybe an easy one would be Gillette Razors with Gillette Stadium.

Then there were question marks for me around MetLife, which sells group disability insurance.

Regional banks with M&T even in my hometown of Cincinnati, Ohio.

Even resources, software, platform, pay core deciding that they wanted to really get their

name out there by sponsoring the bangles home field.

I wanted to know if this was a good investment or if this was a group of folks in a boardroom

that wanted to press a big red button that says buy stadium rights.

...