Stadium Goods' John McPheters on the Streetwear Resale Opportunity | Inside Fashion
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 1 March 2019
⏱️ 39 minutes
🧾️ Download transcript
Summary
In his first one-to-one interview since the acquisition by Farfetch, the Stadium Goods co-founder talks to Imran Amed about his unconventional way into fashion, how he nearly ended up in the diamond industry, and defying the ‘streetwear bubble.’
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Transcript
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| 0:00.0 | This episode of Inside Fashion is brought to you by Klarna. |
| 0:03.6 | Clarna lets you shop now and pay later. |
| 0:06.1 | Interest free at leading online retailers. |
| 0:09.6 | To add Klarna to your store, visit clarna.com. |
| 0:16.3 | Kids all around the world want all the same stuff, and there's not channels through which they can get it. I knew there was an opportunity. We have the product that everybody wants. We have it in quantities that we need to drive scale. |
| 0:27.6 | And we don't need to fit into any of the boxes of traditional retail or traditional wholesale. |
| 0:32.6 | How did you build awareness, you know, starting from zero? |
| 0:36.6 | We thought we were going to open up the doors and it was going to be gangbusters from day one, |
| 0:40.9 | which is horribly unrealistic. |
| 0:43.0 | We had incredibly strong supply side relationships and we had to really focus on the consumer side. |
| 0:49.5 | Hi, this is Imran Ahmed founder and CEO of the Business of Fashion and welcome to the BOF podcast. |
| 0:55.6 | This week on Inside Fashion, I sit down with John McFeeders, one of the founders of Stadium Goods, |
| 1:00.8 | which was recently acquired by Farfetch for $250 million. |
| 1:05.8 | Now, Stadium Goods is not the only player in this market. |
| 1:09.0 | The sneaker resale market is really heating up. |
| 1:11.6 | And there are several other players, including Goat, Stock X, and Grail that are all going after this burgeoning industry. |
| 1:18.2 | I sat down with John McFeeders to learn his story about setting up stadium goods, to learn about the sneaker resale market and whether we're in a bubble and to also understand his |
| 1:27.9 | decision to sell to far fetch so here's john mcfeaters inside fashion well hello john mcfeaters |
| 1:37.1 | yep how are you i'm pretty good man you just said this is your first one-on-one interview since |
| 1:42.6 | the big announcement just before Christmas? |
| 1:46.1 | Just before Christmas. How are you feeling? |
| 1:47.5 | I'm feeling great, energized, you know, a lot going on, but pretty happy in general for how |
... |
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