We tend to undervalue creating only for ourselves and overvalue creating for a huge audience,

but your audience of one will be there every day when you wake up.

If you think that you'll step it up only when the audience is larger,

the audience paradoxically won't get any larger.

The ultimate paradox of creative work is that what you create for an audience of one is much

more likely to reach an audience of millions. I'm Sreeni Rao and this is the unmistakable creative

podcast where you get a window into the stories and insights of the most innovative and creative minds who started movements,

built thriving businesses, written best-selling books, and created insanely interesting art.

For more, check out our 500 episode archive at unmistakable Creative.com.

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Trains now on Uber. T's and C's apply.

Check the Uber app.

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Welcome to the unmistakable Creative Podcast. My name is Matt Monroe and for about the

next hour or so I'll be your host. I will be your guest host as I talk with

Sreeney Rao, the regular host of this podcast, and the author of the just released book, An Audience of One.

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