SPS 264 Partnership Marketing, “Nearbound”, And Getting Your Book To Show Up Everywhere with Jared Fuller

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 13 June 2024

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Unlock the future of marketing with Jared Fuller, the mastermind behind the book "Nearbound." Discover why surrounding potential buyers with trusted voices can be more powerful than traditional marketing tactics. Jared shares his groundbreaking approach of leveraging relationships with vendors, partners, customers, and advisors to build trust and credibility. You'll learn how treating marketing like a media company can create exceptional experiences and make those you collaborate with famous....

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of
0:27.5	Selfpublishing.com. For free training on how to publish a book that sells 10,000 copies,
0:32.5	go to self-publishing.com forward slash free training. So many people really screw up what marketing is.
0:40.0	There's way too much in business, ivory tower intellectualism.
0:43.3	The first thing that pros do is they choose an undeniable shift in the world in human behavior.
1:01.2	We always do.
1:03.3	You need to understand who surrounds your customer.
1:04.1	Who do they trust?
1:06.9	Talk to them, figure it out, and then try marketing with them. Hey, Chandler Bolt here and joining me today is Jared Fuller.
1:17.6	Jared's an entrepreneur.
1:18.6	He's a student of B2B Marketing.
1:20.6	He's the author of the new book is called Nearbound.
1:23.6	You can see it there if you're watching on the YouTube channel.
1:26.6	You can see it. Beautiful looking book. He's run partnership marketing at Panda Doc at Drift, a bunch of other companies. He's got a podcast. It's called the Nearbound podcast and is the chief ecosystem officer of nearbound. You may have known it previously as partner hacker and reveal.
1:46.8	He's done a bunch of really fun stuff in the partnership space.
1:49.0	Um, has had some success with his book.
1:53.0	The guy on my team, Pedro, who runs all of our partnership marketing was like, Jared's book was everywhere.
1:54.5	Uh, so you got to ask him about it.
	...

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