SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 15 November 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever wondered what it takes to not only create a successful toy company but also to design some of the most memorable toys of our time? Our guest today, Brad, an innovator and business coach, provides an eye-opening look into his journey from chiropractor to entrepreneur. Brad has over 30 years of experience in the toy industry, and his unique perspective forms the basis for his memoir, "Startup Santa." He speaks openly about his successes, challenges, and the vital lessons he's lear...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of
0:27.5	Selfpublishing.com. For free training on how to publish a book that sells 10,000 copies,
0:32.5	go to self-publishing.com forward slash free training.
0:37.1	Hey, Chandler Bolt here and joining me today is Mr. Brad Pedersen.
0:42.3	Brad, I've known Brad for a long time.
0:44.1	We went on snowboarding trips for years, Heli and cat snowboarding trips with Dan Martel
0:51.5	and a bunch of other really cool people.
0:53.4	And just a super accomplished entrepreneur, angel investor, thought leader, business coach.
0:58.9	In 2008, he founded in scale one of Canada's top toy companies called Tech for Kids.
1:04.5	And then they merged to create a company called Basic Fun, which was a maker of one of the world's most iconic toys, which is, if you know Brad,
1:14.6	he's a very understated guy. So it's like, I feel like I knew a lot about Brad. I somehow did
1:19.5	not know this for years. Because since then, in 2018, they co-founded PILA cases, new category, sustainable smartphone covers,
1:32.4	essentially, that are compostable and biodegradable.
1:36.1	And I've had one on my phone for years now.
1:38.9	They scaled that business over $100 million in revenue and then launched a big Kickstarter
1:43.7	for a product called Lomi,
1:46.4	which is the world's first waste kitchen composter. And they crowdfunded about almost, it looks
1:53.2	like just shy of 10 million for that. I think it was an Indiegogo campaign, hugely successful
	...

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